Integrated Marketing Manager: GTM & Campaign Leader

WonderFold; Irwindale (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

WonderFold, the pioneer in the stroller wagon category, is seeking an Integrated Marketing Manager to lead cross-functional marketing for product launches, brand campaigns, seasonal initiatives, events, PR, content production, and key business priorities.

You will align Brand, Growth, Trade Marketing, International, Creative, Sales, and external partners to ensure initiatives are executed on time, on budget, and with excellence.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, or Business.
• Experience in juvenile products, lifestyle, consumer goods, or premium DTC brands preferred.
• Experience leading product launches and integrated marketing campaigns.
• Experience planning photoshoots, events, and brand activations.
• Experience working in founder-led or rapidly scaling businesses preferred.

Responsibilities

• Own go-to-market planning and execution for product launches, seasonal campaigns, partnerships, promotions, and strategic business initiatives.
• Develop and maintain integrated marketing calendars, launch timelines, project plans, and milestone tracking across all marketing functions.
• Serve as the central coordination point between Growth & Ecommerce, Brand, Creative, Ecommerce, Trade Marketing, International, Sales, Product Development, and Operations.
• Lead weekly cross-functional launch meetings and ensure alignment on priorities, deliverables, deadlines, and launch readiness.
• Manage launch planning and timelines from concept through execution including product positioning, assets, PR initiatives, and campaign activation.
• Coordinate development and delivery of marketing assets across all channels including website, email, paid media, retail, distributor, social, and PR.

Skills

Integrated marketing

Cross-functional leadership

Go-to-market strategy

Project management

Timelines & calendars

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Asana

Monday.com

Job description

WonderFold, the pioneer in the stroller wagon category, is seeking an Integrated Marketing Manager to lead cross-functional marketing for product launches, brand campaigns, seasonal initiatives, events, PR, content production, and key business priorities.

You will align Brand, Growth, Trade Marketing, International, Creative, Sales, and external partners to ensure initiatives are executed on time, on budget, and with excellence.