Integrated Marketing Lead, Wishlist Growth

Babylist; United States; Remote; USD 144,000 - 192,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Remote work stipend

Parental leave

Retirement plan with company match

Generous PTO / holidays

Winter Wonder Week

Job summary

Babylist is seeking an experienced marketer to own the integrated go-to-market strategy for Wishlist moments. You will lead user research, market sizing, and journey mapping, becoming the expert on the wishlist user and aligning product roadmaps with marketing execution.

You will direct editorial and content work, brief Brand & Creative teams, and collaborate across Growth channels and Corporate Communications to enable faster, cohesive go-to-market work.

Qualifications

• Senior integrated marketing experience with cross-functional influence.
• Ability to turn roadmap into customer stories and plans.
• Experience building multi-channel campaigns (email, push, SMS, paid, site).
• Proven track record driving growth via cross-functional partnerships.
• Able to brief and direct editorial/content without owning creative.

Responsibilities

• Own integrated GTM strategy for Wishlist moments from plan to execution.
• Lead user research, market sizing, and journey mapping for the wishlist user.
• Direct editorial and content work to Marketing and Brand teams.
• Partner with product and marketing squads to align roadmaps and execution.
• Measure, iterate, and report progress to leadership to drive adoption and growth.

Skills

Integrated marketing

Cross-functional leadership

User research

Product marketing

Growth strategy

Editorial briefing

AI adoption

Influence through leadership

Tools

AI tools

Job description

Babylist is seeking an experienced marketer to own the integrated go-to-market strategy for Wishlist moments. You will lead user research, market sizing, and journey mapping, becoming the expert on the wishlist user and aligning product roadmaps with marketing execution.

You will direct editorial and content work, brief Brand & Creative teams, and collaborate across Growth channels and Corporate Communications to enable faster, cohesive go-to-market work.