GTM & Product Launch Marketing Manager

Kids II Inc.; Atlanta (GA); On-site; USD 75,000 - 110,000; Full time

Job summary

Kids II Inc. is seeking an Integrated Marketing Manager to lead go-to-market planning and execution for new product launches across our brands.

You will translate product priorities into cohesive launch plans and coordinate briefs, content, packaging, activations, and digital touchpoints with cross-functional teams. You will partner with Category, Insights, Performance Marketing, Sales, Creative, Social, Ecommerce, and Legal to ensure timing, alignment, and a consistent consumer experience that

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• Experience in marketing or product marketing for B2C brands.
• Experience supporting national/global integrated marketing plans.

Responsibilities

• Lead GTM planning and execution for assigned product launches.
• Coordinate briefs, content, packaging, activations, and digital touchpoints.
• Collaborate cross-functionally with Category, Insights, Sales, Creative, Social, Ecommerce and Legal.

Skills

Integrated marketing

Product marketing

Go-to-market

Digital marketing

Ecommerce

Consumer insights

Presentation

Organizational skills

Writing

Cross-functional

Education

Bachelor’s degree in Marketing

Business / Communications

Tools

PowerPoint

Excel

Word

Job description

Kids II Inc. is seeking an Integrated Marketing Manager to lead go-to-market planning and execution for new product launches across our brands.

You will translate product priorities into cohesive launch plans and coordinate briefs, content, packaging, activations, and digital touchpoints with cross-functional teams. You will partner with Category, Insights, Performance Marketing, Sales, Creative, Social, Ecommerce, and Legal to ensure timing, alignment, and a consistent consumer experience that