Global Demand & Campaigns Architect

Qualys; Chicago (IL); On-site; USD 170,000 - 195,000; Full time

Job summary

Qualys seeks an exceptional Director Integrated Marketing Programs to lead global demand initiatives, drive ICP-based campaigns, and partner across Marketing, Revenue Ops and Sales. You will own strategy, execution, and measurement of campaigns from planning through last-mile delivery, optimizing ROI, and ensuring cross-functional alignment, with a focus on growth for new and existing customers.

The role reports to the CMO and requires deep GTM experience in a partner-driven motion, executive

Qualifications

• Minimum 12 years leading global B2B marketing programs.
• GTM experience in a partner-driven motion.
• Demonstrated ability to lead a global cross-functional team.
• Participate in budget management and annual planning.
• Experience with BI tools for dashboards and pipeline data.
• Strong executive communication skills and cross-functional alignment.
• Active use of AI tools for productivity.

Responsibilities

• Own and drive end-to-end marketing demand programs from strategic planning to execution, with ICP targets and weekly status.
• Program manage with clear owners, dates, and cross-functional alignment (content, tools, comms, assets).
• Communications: internal and external status updates to leadership, sales, partners (newsletters, webinars, emails, social).
• Last mile execution to global sales channels and partners with clear next steps.
• Ensure leads are routed and monitor post-launch tracking, reporting and optimization.
• Streamline lead flow and SLA-based follow-ups; analyze program ROI and pipeline.
• Evaluate ROI across channels and initiatives; optimize and reallocate resources.
• Collaborate across Marketing, Product Marketing, Sales, Revenue Ops and Product for goal setting and pipeline performance.

Skills

GTM experience

Campaign management

Cross-functional leadership

Executive communication

Data-driven decisions

AI productivity tools

Salesforce CRM

Marketo

6sense

Looker/Tableau/Domo

Tools

Salesforce CRM

Marketo

6sense

Looker

Tableau

Domo

Job description

Qualys seeks an exceptional Director Integrated Marketing Programs to lead global demand initiatives, drive ICP-based campaigns, and partner across Marketing, Revenue Ops and Sales. You will own strategy, execution, and measurement of campaigns from planning through last-mile delivery, optimizing ROI, and ensuring cross-functional alignment, with a focus on growth for new and existing customers.

The role reports to the CMO and requires deep GTM experience in a partner-driven motion, executive