Digital Ad Operations & Analytics Specialist

Caesars Entertainment; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

Caesars Entertainment's Caesars Digital unit is seeking an Ad Operations Specialist to optimize the end-to-end customer acquisition journey through measurement, audience activation, tracking governance, media operations, and acquisition insights. This role partners with Growth Marketing, Product, Analytics, Creative, MarTech, and agencies to ensure accurate measurement and efficient campaign execution.

You will coordinate campaigns, implement tracking, manage assets, and contribute to governance

Qualifications

• 5 years of experience in digital marketing, media operations, or related fields.
• Experience with CM360 trafficking, campaign implementation, tagging, or ad operations is preferred.
• Familiarity with Appsflyer, Google Analytics, and attribution platforms is preferred.
• Strong analytical and problem-solving skills with data-driven mindset.
• Excellent organizational and project management skills and communication.

Responsibilities

• Support acquisition campaign launch readiness across channels.
• Coordinate with internal teams, agencies, and vendors to ensure timely execution.
• Assist CM360 trafficking, tagging, QA, and campaign setup.
• Support tracking implementation, asset management, and launch workflows.
• Maintain documentation, governance standards, and reporting.
• Provide insights from analyses to improve acquisition performance.

Skills

Digital marketing

Media operations

Analytics

Ad operations

Growth ops

Communication

Project management

Tools

CM360

Appsflyer

Google Analytics

Job description

Caesars Entertainment's Caesars Digital unit is seeking an Ad Operations Specialist to optimize the end-to-end customer acquisition journey through measurement, audience activation, tracking governance, media operations, and acquisition insights. This role partners with Growth Marketing, Product, Analytics, Creative, MarTech, and agencies to ensure accurate measurement and efficient campaign execution.

You will coordinate campaigns, implement tracking, manage assets, and contribute to governance