Integrated Campaigns Lead, Growth & Performance

Vention; Detroit (MI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Job summary

Vention is seeking a Specialist Integrated Campaigns to drive planning, execution, and operational excellence across multi-channel campaigns. You will collaborate with Growth, Product Marketing, Brand, Sales, and RevOps to translate strategic priorities into high-impact programs that generate pipeline, revenue, and customer engagement.

The ideal candidate is data-driven, highly organized, and excels at cross-functional collaboration, campaign governance, and performance measurement.

Qualifications

• 5+ years of experience in B2B marketing, demand generation, campaign management or integrated marketing.
• Proven experience developing multi-channel demand generation and integrated campaigns.
• Strong understanding of performance marketing across paid search, social, display, retargeting, and content syndication.
• Experience managing marketing budgets and driving measurable pipeline and revenue outcomes.
• Fluent in English; able to present insights to senior leadership.

Responsibilities

• Own end-to-end campaign planning across launches, demand gen, content syndication, paid campaigns, and growth initiatives.
• Build quarterly campaign roadmaps aligned with growth objectives and revenue targets.
• Manage budget, ensure timely launches and cross-functional alignment.
• Develop go-to-market plans with product positioning, audience targeting, and channel activation.
• Lead measurement frameworks for KPI dashboards, attribution, and ROI.

Skills

B2B marketing

Demand generation

Campaign management

Integrated marketing

Data-driven

Education

Bachelor's degree in Marketing

Tools

Salesforce

HubSpot

Asana

Job description

Vention is seeking a Specialist Integrated Campaigns to drive planning, execution, and operational excellence across multi-channel campaigns. You will collaborate with Growth, Product Marketing, Brand, Sales, and RevOps to translate strategic priorities into high-impact programs that generate pipeline, revenue, and customer engagement.

The ideal candidate is data-driven, highly organized, and excels at cross-functional collaboration, campaign governance, and performance measurement.