Strategic Growth Campaigns Lead, B2B SaaS

Vanta; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Parental leave (16 weeks)

Wellness stipend

Remote workspace stipend

Commuter benefits

Family planning benefits

401(k) matching

Flexible PTO + Sick Time

11 company-paid holidays

Office locations

Job summary

Vanta is seeking a Senior Growth Marketing Campaigns Manager to set the strategic direction for integrated campaigns across our core segments. You will own demand generation end-to-end, from annual strategy through post-event debriefs and budget management, championing AI-enabled tools to scale output and impact.

You’ll partner with Product Marketing, Sales, and SDRs to design launches and demand campaigns, defend every line item in reviews, and mentor junior marketers to elevate the whole

Qualifications

• 8+ years in B2B SaaS demand generation or growth marketing.
• Proven track record owning integrated campaigns end-to-end.
• Analytical fluency and ability to measure performance.
• Experience collaborating with Sales, SDR, Creative, and Product Marketing.

Responsibilities

• Architect and execute integrated campaign strategy across channels.
• Own metrics like MQL and pipeline contribution; define success and optimize.
• Build campaign infrastructure with AI-enabled templates and playbooks.
• Partner with Product Marketing on launches and demand campaigns.
• Lead ABM strategy for priority verticals.
• Mentor junior marketers.

Skills

Demand generation

Growth marketing

Campaign strategy

ABM strategy

Data analysis

Cross-functional collaboration

Executive communication

AI in marketing

Mentoring

Tools

HubSpot

Salesforce

Job description

Vanta is seeking a Senior Growth Marketing Campaigns Manager to set the strategic direction for integrated campaigns across our core segments. You will own demand generation end-to-end, from annual strategy through post-event debriefs and budget management, championing AI-enabled tools to scale output and impact.

You’ll partner with Product Marketing, Sales, and SDRs to design launches and demand campaigns, defend every line item in reviews, and mentor junior marketers to elevate the whole