Integrated Campaigns, APJ

Cursor; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

Cursor is seeking a campaigns-focused marketing professional to own the planning and execution of integrated campaigns across channels and markets. The role drives awareness, leads, pipeline acceleration, and renewals, while localizing messaging for regional audiences and maintaining brand alignment.

You will build a scalable ABM engine, measure impact on pipeline and revenue, and collaborate with cross-functional teams to optimize campaign performance globally.

Qualifications

Responsibilities

• Plan and execute integrated campaigns across multiple channels.
• Localize campaigns for international markets.
• Measure and report on campaign impact on pipeline, revenue, and demand funnel.
• Coordinate campaign timelines and assets with regional teams.

Job description

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the Role

This role owns the planning and execution of integrated marketing campaigns across multiple channels and markets, with the goal of generating and accelerating pipeline for the business. You will concept and drive campaigns that span the full marketing funnel as well as drive the localization and regional adaptation of integrated campaigns for international markets. What you’ll do Build and execute integrated campaigns for key audiences that extend across all stages of the marketing funnel – building awareness, generating leads, accelerating pipeline, and driving renewals/expansions. Bring sophisticated, multi‑channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams. Own campaign performance by measuring, analyzing, and reporting on the impact of campaign on pipeline, revenue, target account penetration, and the demand funnel. Share learnings regularly to improve overall campaign efficacy. Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline. Localize campaign messaging, content, offers, CTAs, and promotional plans so they resonate with local audiences, buying behaviors, and market conditions. Ensure campaign assets are consistent with brand and product positioning while remaining flexible enough for regional needs. Build and run a scalable ABM engine to support Cursor’s most strategic opportunitie