Integrated Campaign Strategy Lead

The Chamberlain Group LLC; Oak Brook (IL); Presencial; USD 130 000 - 209 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive benefits package

401k contribution

Resumo da oferta

Chamberlain Group seeks a Marketing Calendar and Campaign lead to own the annual and 120-day integrated calendar, guiding tentpole moments and product launches across channels. You will drive planning cadences, socialize briefs, and align paid media, CRM, and influencer activity to deliver a cohesive brand story.

You will manage budgets, coordinate multiple stakeholders, and deliver post-campaign learnings for the next cycle, while upholding brand standards and confidentiality.

Qualificações

• Bachelor's degree required, ideally in Marketing, Business, Communications, or related field.
• Certifications or continuing education in project/program management (e.g., PMP, agile marketing) are a plus.
• 6+ years of progressive marketing experience, including direct ownership of integrated campaign planning, brand activation, or event/experiential marketing.

Responsabilidades

• Own and maintain the annual and 120-day integrated marketing calendar as the single source of truth for tentpole moments, seasonal campaigns, and product launches.
• Lead integrated campaign development for hero programs — from brief through execution.
• Write and socialize the campaign brief for each tentpole moment: objective, audience, narrative, channel roles, timeline, and success metrics.
• Coordinate paid media, social/influencer, SEO/owned content, and CRM/lifecycle activity around each tentpole moment so the customer experiences one connected story.
• Deliver post-campaign readouts that quantify performance and translate learnings into the next planning cycle.
• Protect Chamberlain Group’s reputation by keeping information confidential.

Conhecimentos

Integrated campaign planning

Brand activation

Event/experiential marketing

Cross-functional coordination

Project management

Budget management

Formação académica

Bachelor's degree in Marketing or related field

Descrição da oferta de emprego

Chamberlain Group seeks a Marketing Calendar and Campaign lead to own the annual and 120-day integrated calendar, guiding tentpole moments and product launches across channels. You will drive planning cadences, socialize briefs, and align paid media, CRM, and influencer activity to deliver a cohesive brand story.

You will manage budgets, coordinate multiple stakeholders, and deliver post-campaign learnings for the next cycle, while upholding brand standards and confidentiality.