Strategic Integrated Campaigns Lead

Crisis24 Group; Annapolis (MD); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Crisis24 Group is seeking a strategic Senior Manager, Integrated Campaigns to shape, execute, and measure multi-channel campaigns across a diversified portfolio. The role is hands-on and influential, translating priorities into clear campaigns that drive awareness and demand.

You will own the end-to-end lifecycle from brief to post-analysis, align many stakeholders, and establish campaign governance, KPIs, and reporting to support commercial growth.

Competenze

• 7+ years of progressive B2B marketing experience.
• Experience with integrated campaigns across multiple channels and geographies.
• Familiarity with SaaS marketing and demand generation.
• Strong KPI development and data-driven optimization.

Mansioni

• Develop campaign strategy, briefs, and timelines.
• Lead cross-functional teams across Content, Creative, Digital, and Sales.
• Own KPIs, reporting cadence, and optimization.
• Coordinate with Product Marketing to align messaging.
• Manage campaign lifecycles from planning to post-analysis.
• Lead post-campaign reviews and governance.

Conoscenze

Campaign strategy

Integrated campaigns

Demand generation

Analytics & KPIs

Stakeholder leadership

Asana project management

B2B marketing

Content collaboration

Formazione

Bachelor's degree in Marketing, Communications, Business

Strumenti

Salesforce

Marketing automation platforms

Web analytics

Descrizione del lavoro

Crisis24 Group is seeking a strategic Senior Manager, Integrated Campaigns to shape, execute, and measure multi-channel campaigns across a diversified portfolio. The role is hands-on and influential, translating priorities into clear campaigns that drive awareness and demand.

You will own the end-to-end lifecycle from brief to post-analysis, align many stakeholders, and establish campaign governance, KPIs, and reporting to support commercial growth.