Integrated Campaign Marketing Architect

MAXAR TECHNOLOGIES, INC.; Westminster (CO); On-site; USD 62,000 - 91,000; Full time

Benefits offered by this job

401(k) with company match

Student loan repayment assistance

Pet insurance

Job summary

Vantor is seeking a Marketing Specialist to turn business priorities into integrated campaigns that engage distinct government and commercial audiences and contribute to measurable business growth.

This role will develop audience-centered campaign plans, coordinate execution across marketing and revenue teams, and connect every activation to a clear conversion path, lead follow-up plan and performance framework.

Qualifications

• Bachelor's degree in marketing, communications, business or a related field and at least 3 years of relevant experience.
• Experience planning and executing integrated, multichannel marketing campaigns with defined audiences, objectives, calls to action and success measures.
• Demonstrated ability to develop clear campaign briefs and translate business priorities into coordinated marketing activities and deliverables.
• Strong cross-functional project-management skills, including experience managing calendars, dependencies, approvals, budgets and multiple deadlines.
• Working knowledge of demand-generation practices and the lead lifecycle, including capture, qualification, routing, nurturing and sales follow-up.
• Ability to interpret campaign and funnel performance data, identify practical insights and recommend changes to targeting, messaging, channels or investment.
• Clear written and verbal communication skills, strong attention to detail and the ability to work independently with urgency in a fast-moving environment.

Responsibilities

• Translate business priorities into integrated, audience-specific campaigns that connect customer needs, Vantor capabilities and desired business outcomes.
• Develop campaign briefs that define the target audience, customer need, use case, product, business outcome, channel strategy, call to action, owners and success measures.
• Coordinate campaign execution across Content, Creative, Product Marketing, PR, Digital, Events, Partners, Sales and Business Development to deliver one connected Vantor story.
• Maintain campaign calendars, project plans, approvals, dependencies and budgets, and coordinate agency or vendor support as needed.
• Establish a clear conversion path, lead follow-up plan and return-on-investment measurement approach for every campaign.
• Partner with Sales, Business Development and Sales Development teams to align lead capture, qualification, routing, nurturing and follow-up processes.
• Coordinate CRM, marketing automation, account-based marketing and campaign data requirements with the appropriate functional owners.
• Track engagement, qualified meetings, opportunity creation, influenced pipeline and revenue contribution; communicate results and actionable insights to stakeholders.
• Use performance data to refine audience targeting, messaging, channels, tactics and investment throughout the campaign lifecycle.
• Help establish reusable campaign playbooks, operating processes and standards while independently managing competing priorities and sustaining momentum.

Skills

Campaign Planning

Multichannel Marketing

Cross-Functional Collaboration

Marketing Analytics

Demand Generation

Education

Bachelor's degree in Marketing

Tools

Salesforce CRM

HubSpot Marketing Automation

Google Analytics

Job description

Vantor is seeking a Marketing Specialist to turn business priorities into integrated campaigns that engage distinct government and commercial audiences and contribute to measurable business growth.

This role will develop audience-centered campaign plans, coordinate execution across marketing and revenue teams, and connect every activation to a clear conversion path, lead follow-up plan and performance framework.