Integrated Campaign Strategist for Gov & Tech

Vantor Inc.; Westminster (CO); On-site; USD 62,000 - 91,000; Full time

Benefits offered by this job

401(k) with company match

Student loan repayment assistance

Adoption reimbursement and pet保险

Job summary

Vantor Inc. in Colorado is seeking a Marketing Specialist to turn business priorities into integrated campaigns that engage government and commercial audiences and drive measurable growth.

You will develop audience-centered plans, coordinate across marketing and revenue teams, and connect activations to clear conversion paths and ROI metrics. Reporting to the marketing lead, you will steward campaigns from briefs to execution, manage calendars and budgets, and optimize targeting, messaging and

Qualifications

• Bachelor's degree in marketing, communications, business or a related field
• Experience planning and executing integrated multichannel marketing campaigns with defined audiences, objectives, calls to action and success measures.
• Demonstrated ability to develop clear campaign briefs and translate business priorities into coordinated marketing activities and deliverables.
• Strong cross-functional project-management skills, including experience managing calendars, dependencies, approvals, budgets and multiple deadlines.
• Working knowledge of demand-generation practices and the lead lifecycle, including capture, qualification, routing, nurturing and sales follow-up.
• Ability to interpret campaign and funnel performance data, identify practical insights and recommend changes to targeting, messaging, channels or investment.
• Clear written and verbal communication skills, strong attention to detail and the ability to work independently with urgency in a fast-moving environment.

Responsibilities

• Translate business priorities into integrated, audience-specific campaigns that connect customer needs, Vantor capabilities and desired business outcomes.
• Develop campaign briefs that define the target audience, customer need, use case, product, business outcome, channel strategy, call to action, owners and success measures.
• Coordinate campaign execution across Content, Creative, Product Marketing, PR, Digital, Events, Partners, Sales and Business Development to deliver one connected Vantor story.
• Maintain campaign calendars, project plans, approvals, dependencies and budgets, and coordinate agency or vendor support as needed.
• Establish a clear conversion path, lead follow-up plan and return-on-investment measurement approach for every campaign.
• Partner with Sales, Business Development and Sales Development teams to align lead capture, qualification, routing, nurturing and follow-up processes.
• Coordinate CRM, marketing automation, account-based marketing and campaign data requirements with the appropriate functional owners.
• Track engagement, qualified meetings, opportunity creation, influenced pipeline and revenue contribution; communicate results and actionable insights to stakeholders.
• Use performance data to refine audience targeting, messaging, channels, tactics and investment throughout the campaign lifecycle.
• Help establish reusable campaign playbooks, operating processes and standards while independently managing competing priorities and sustaining momentum.

Skills

Campaign management

Multichannel marketing

Cross-functional project management

Data-driven decision making

Communication skills

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CRM

Marketing automation

ABM platforms

Job description

Vantor Inc. in Colorado is seeking a Marketing Specialist to turn business priorities into integrated campaigns that engage government and commercial audiences and drive measurable growth.

You will develop audience-centered plans, coordinate across marketing and revenue teams, and connect activations to clear conversion paths and ROI metrics. Reporting to the marketing lead, you will steward campaigns from briefs to execution, manage calendars and budgets, and optimize targeting, messaging and