Campaign Marketing Specialist

MAXAR TECHNOLOGIES, INC.; Westminster (CO); On-site; USD 62,000 - 91,000; Full time

Benefits offered by this job

401(k) with company match

Student loan repayment assistance

Pet insurance

Job summary

Vantor is seeking a Marketing Specialist to turn business priorities into integrated campaigns that engage distinct government and commercial audiences and contribute to measurable business growth.

This role will develop audience-centered campaign plans, coordinate execution across marketing and revenue teams, and connect every activation to a clear conversion path, lead follow-up plan and performance framework.

Qualifications

• Bachelor's degree in marketing, communications, business or a related field and at least 3 years of relevant experience.
• Experience planning and executing integrated, multichannel marketing campaigns with defined audiences, objectives, calls to action and success measures.
• Demonstrated ability to develop clear campaign briefs and translate business priorities into coordinated marketing activities and deliverables.
• Strong cross-functional project-management skills, including experience managing calendars, dependencies, approvals, budgets and multiple deadlines.
• Working knowledge of demand-generation practices and the lead lifecycle, including capture, qualification, routing, nurturing and sales follow-up.
• Ability to interpret campaign and funnel performance data, identify practical insights and recommend changes to targeting, messaging, channels or investment.
• Clear written and verbal communication skills, strong attention to detail and the ability to work independently with urgency in a fast-moving environment.

Responsibilities

• Translate business priorities into integrated, audience-specific campaigns that connect customer needs, Vantor capabilities and desired business outcomes.
• Develop campaign briefs that define the target audience, customer need, use case, product, business outcome, channel strategy, call to action, owners and success measures.
• Coordinate campaign execution across Content, Creative, Product Marketing, PR, Digital, Events, Partners, Sales and Business Development to deliver one connected Vantor story.
• Maintain campaign calendars, project plans, approvals, dependencies and budgets, and coordinate agency or vendor support as needed.
• Establish a clear conversion path, lead follow-up plan and return-on-investment measurement approach for every campaign.
• Partner with Sales, Business Development and Sales Development teams to align lead capture, qualification, routing, nurturing and follow-up processes.
• Coordinate CRM, marketing automation, account-based marketing and campaign data requirements with the appropriate functional owners.
• Track engagement, qualified meetings, opportunity creation, influenced pipeline and revenue contribution; communicate results and actionable insights to stakeholders.
• Use performance data to refine audience targeting, messaging, channels, tactics and investment throughout the campaign lifecycle.
• Help establish reusable campaign playbooks, operating processes and standards while independently managing competing priorities and sustaining momentum.

Skills

Campaign Planning

Multichannel Marketing

Cross-Functional Collaboration

Marketing Analytics

Demand Generation

Education

Bachelor's degree in Marketing

Tools

Salesforce CRM

HubSpot Marketing Automation

Google Analytics

Job description

Company Overview

Vantor is forging the new frontier of spatial intelligence, helping decision makers and operators navigate what’s happening now and shape what’s coming next. Vantor is a place for problem solvers, changemakers, and go-getters—where people are working together to help our customers see the world differently, and in doing so, be seen differently. Come be part of a mission, not just a job, where you can: Shape your own future, build the next big thing, and change the world.

Eligibility

To be eligible for this position, you must be a U.S. Person, defined as a U.S. citizen, permanent resident, Asylee, or Refugee. Export Control/ITAR: Certain roles may be subject to U.S. export control laws, requiring U.S. person status as defined by 8 U.S.C. 1324b(a)(3). Please review the job details below.

Job Description

Vantor is seeking a Marketing Specialist to turn business priorities into integrated campaigns that engage distinct government and commercial audiences and contribute to measurable business growth. This role will develop audience-centered campaign plans, coordinate execution across marketing and revenue teams, and connect every activation to a clear conversion path, lead follow-up plan and performance framework. Reporting to Claudette Allingham, this person will bring structure, urgency and sound judgment to multiple concurrent initiatives while helping the global marketing team build repeatable campaign practices.

Responsibilities

• Translate business priorities into integrated, audience-specific campaigns that connect customer needs, Vantor capabilities and desired business outcomes.
• Develop campaign briefs that define the target audience, customer need, use case, product, business outcome, channel strategy, call to action, owners and success measures.
• Coordinate campaign execution across Content, Creative, Product Marketing, PR, Digital, Events, Partners, Sales and Business Development to deliver one connected Vantor story.
• Maintain campaign calendars, project plans, approvals, dependencies and budgets, and coordinate agency or vendor support as needed.
• Establish a clear conversion path, lead follow-up plan and return-on-investment measurement approach for every campaign.
• Partner with Sales, Business Development and Sales Development teams to align lead capture, qualification, routing, nurturing and follow-up processes.
• Coordinate CRM, marketing automation, account-based marketing and campaign data requirements with the appropriate functional owners.
• Track engagement, qualified meetings, opportunity creation, influenced pipeline and revenue contribution; communicate results and actionable insights to stakeholders.
• Use performance data to refine audience targeting, messaging, channels, tactics and investment throughout the campaign lifecycle.
• Help establish reusable campaign playbooks, operating processes and standards while independently managing competing priorities and sustaining momentum.

Minimum Qualifications

• Bachelor's degree in marketing, communications, business or a related field and at least 3 years of relevant experience, or an equivalent combination of education and experience.
• Experience planning and executing integrated, multichannel marketing campaigns with defined audiences, objectives, calls to action and success measures.
• Demonstrated ability to develop clear campaign briefs and translate business priorities into coordinated marketing activities and deliverables.
• Strong cross-functional project-management skills, including experience managing calendars, dependencies, approvals, budgets and multiple deadlines.
• Working knowledge of demand-generation practices and the lead lifecycle, including capture, qualification, routing, nurturing and sales follow-up.
• Ability to interpret campaign and funnel performance data, identify practical insights and recommend changes to targeting, messaging, channels or investment.
• Clear written and verbal communication skills, strong attention to detail and the ability to work independently with urgency in a fast-moving environment.

Preferred Qualifications

• Experience supporting campaigns for government and commercial audiences, particularly in technology, aerospace, geospatial intelligence, defense or another complex business-to-business market.
• Experience coordinating campaign data and workflows across customer relationship management, marketing automation and account-based marketing platforms.
• Familiarity with pipeline attribution, influenced-revenue reporting, campaign dashboards and return-on-investment analysis.
• Experience partnering directly with Sales, Business Development or Sales Development teams on account targeting and lead follow-up.
• Experience managing agency or vendor relationships and tracking campaign budgets.
• Experience creating campaign playbooks, templates or operating standards for a distributed or global marketing organization.

Pay Transparency

• The base pay for this position within Colorado is: $62,000.00 - $83,000.00 - $91,300.00 annually.

Benefits

Vantor offers a competitive total rewards package that goes beyond the standard, including a robust 401(k) with company match, mental health resources, and unique perks like student loan repayment assistance, adoption reimbursement and pet insurance to support all aspects of your life. You can find more information on our benefits at: https://www.Vantor.com/careers Additionally, this position is incentive eligible with a target based on contribution, company performance, and/or individual results achieved; the specific incentive plan and target amount will be determined based on the role and breadth of contributions.

Application Window

The application window is three days from the date the job is posted and will remain posted until a qualified candidate has been identified for hire. If the job is reposted regardless of reason, it will remain posted three days from the date the job is reposted and will remain reposted until a qualified candidate has been identified for hire. The date of posting can be found on Vantor's Career page at the top of each job posting.

EEO Policy

Vantor is an equal opportunity employer committed to an inclusive workplace. We believe in fostering an environment where all team members feel respected, valued, and encouraged to share their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability, protected veteran status, age, or any other characteristic protected by law.

Eager to Connect

We also provide reasonable accommodations for applicants with disabilities in compliance with federal and state laws. If you need assistance with the online application or hiring process, please email [e-mail].

Repetition of Company Focus

Vantor is forging the new frontier of spatial intelligence, helping decision makers and operators navigate what’s happening now and shape what’s coming next.

Repeated EEO Policy

Vantor is an equal opportunity employer committed to an inclusive workplace. We believe in fostering an environment where all team members feel respected, valued, and encouraged to share their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability, protected veteran status, age, or any other characteristic protected by law. We also provide reasonable accommodations for applicants with disabilities in compliance with federal and state laws. If you need assistance with the online application or hiring process, please email [e-mail].