Integrated Campaign Architect

Intuit, Inc.; Atlanta (GA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit, Inc. is seeking a senior Integrated Campaign Owner to lead strategy, orchestration, and governance across priority Mid-Market campaigns.

You will connect PMM, Demand Gen, channels, and sales to move from strategy to execution, ensuring business outcomes align with objectives. The role expands beyond traditional PMM by owning campaign architecture, launch readiness, and performance readouts, driving cross-channel impact and pipeline influence.

Qualifications

• Seasoned B2B SaaS campaign, demand generation, or integrated marketing leader.

Responsibilities

• Own the integrated campaign operating system across pods, motions, or priority campaigns.
• Translate business goals into campaign constructs: audience, motion, buyer problem, thesis, behavior change, CTA, offer, journey, KPI.
• Own integrated campaign briefs as truth source for objective, audience, product focus, insights, and measurement.
• Translate brief into go-to-market plan across channels and teams (email, paid, web, events, content, sales, partners).
• Lead launch readiness and dependency management across messaging, audiences, channels, creative, pages, data, and enablement.
• Execute governance and operating cadence: workbacks, milestones, status, logs, escalations, readouts.
• Define success metrics and connect to pipeline, revenue, and business outcomes via analytics and reporting.

Skills

Campaign strategy

Integrated marketing

Cross-channel fluency

Leadership

Stakeholder management

Matrixed organization experience

Measurement & dashboards

Executive communication

Job description

Intuit, Inc. is seeking a senior Integrated Campaign Owner to lead strategy, orchestration, and governance across priority Mid-Market campaigns.

You will connect PMM, Demand Gen, channels, and sales to move from strategy to execution, ensuring business outcomes align with objectives. The role expands beyond traditional PMM by owning campaign architecture, launch readiness, and performance readouts, driving cross-channel impact and pipeline influence.