Integrated Campaign Manager - End-to-End Execution

Cengage Group; Hartford (CT); Teletrabalho; USD 58 000 - 76 000; Tempo integral

Resumo da oferta

Cengage is seeking a Campaign Execution Project Manager to lead the planning, coordination, and execution of integrated campaigns. You will drive collaboration across marketing partners and functional teams to ensure campaigns are delivered on time and within budget.

The role blends strategic thinking with hands-on project management, leveraging Workfront for seamless coordination and optimizing campaigns to improve conversions across multiple channels.

Qualificações

• Bachelor’s degree or equivalent in Advertising, Marketing, Communications, or related field.
• Minimum 5 years of Project Management experience with a strong track record.
• Proficiency in Workfront or similar project management tools preferred.

Responsabilidades

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas.
• Collaborating with Marketing Team to act on integrated plans that improve conversions and business outcomes.
• Prioritizing work across content, creative, web, media, and events to deliver campaigns on time and within budget.
• Using Workfront to enable seamless collaboration across teams.
• Identifying and implementing process improvements to boost workflow efficiency and productivity.
• Managing a robust project portfolio while maintaining high-performance standards.

Conhecimentos

Communication skills

Project management

Analytical abilities

Problem solving

Formação académica

Bachelor’s degree (BA/BS) in Advertising, Marketing, Communications, or equivalent

Ferramentas

Workfront

Descrição da oferta de emprego

Cengage is seeking a Campaign Execution Project Manager to lead the planning, coordination, and execution of integrated campaigns. You will drive collaboration across marketing partners and functional teams to ensure campaigns are delivered on time and within budget.

The role blends strategic thinking with hands-on project management, leveraging Workfront for seamless coordination and optimizing campaigns to improve conversions across multiple channels.