Integrated Marketing Campaign Lead

Cengage Group; Wilmington (DE); Remote; USD 58,000 - 76,000; Full time

Job summary

Cengage Group in Ohio, USA is seeking a Campaign Execution Project Manager to lead planning, coordination and execution of integrated campaigns. This role blends strategic thinking with strong project management to ensure campaigns are delivered efficiently and aligned with customer journeys.

You will collaborate across marketing, content, creative, web, media and events; use Workfront to streamline workflows; and drive process improvements while balancing a robust project portfolio and

Qualifications

• BA/BS in Advertising, Marketing, Communications or equivalent.
• Minimum 5 years of Project Management experience.
• Experience with Workfront or similar PM tool preferred.

Responsibilities

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas.
• Collaborating with Marketing Team members to understand and act on integrated campaign plans that improve conversion rates and business outcomes.
• Coordinating across content, creative, web, media and events to deliver campaigns on time and within budget.
• Applying Workfront to enable seamless collaboration and workflow.
• Identifying and implementing process improvements to boost workflow efficiency and productivity.
• Balancing a robust project portfolio while maintaining high-performance standards.

Skills

Project management

Communication

Analytical thinking

Problem solving

Cross-functional collaboration

Education

Bachelor’s degree in Advertising, Marketing, Communications

Tools

Workfront

Job description

Cengage Group in Ohio, USA is seeking a Campaign Execution Project Manager to lead planning, coordination and execution of integrated campaigns. This role blends strategic thinking with strong project management to ensure campaigns are delivered efficiently and aligned with customer journeys.

You will collaborate across marketing, content, creative, web, media and events; use Workfront to streamline workflows; and drive process improvements while balancing a robust project portfolio and