InsurSec Marketing Lead — Broker Engagement & Enablement

At-Bay; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Job summary

At-Bay is seeking an Integrated Marketing Manager to lead broker engagement and underwriting enablement strategies through digital campaigns and compelling content. You will own broker-focused programs, develop campaigns in HubSpot, and create sales enablement assets to translate InsurSec value into broker-friendly messaging.

You'll collaborate across underwriting, sales, security, and product teams, shaping how brokers understand and sell cyber insurance in a rapidly evolving market.

Qualifications

• Experience marketing to insurers and brokers in B2B2C contexts.
• Proven track record delivering broker campaigns and sales enablement content.
• Ability to translate technical InsurSec concepts into clear broker messaging.
• Experience building marketing programs in marketing automation platforms such as HubSpot or Marketo.

Responsibilities

• Package insurance and security expertise into broker-focused content and assets.
• Build multi-touch campaigns in marketing automation platforms.
• Create sales enablement materials, decks, one-pagers and email sequences.
• Coordinate events, webinars, and broker engagements.
• Collaborate with underwriting, sales, security and product teams to align messaging.

Skills

Broker marketing

Integrated campaigns

Content creation

HubSpot

Marketo

Marketing automation

Cross-functional collab

Tools

HubSpot

Marketo

Job description

At-Bay is seeking an Integrated Marketing Manager to lead broker engagement and underwriting enablement strategies through digital campaigns and compelling content. You will own broker-focused programs, develop campaigns in HubSpot, and create sales enablement assets to translate InsurSec value into broker-friendly messaging.

You'll collaborate across underwriting, sales, security, and product teams, shaping how brokers understand and sell cyber insurance in a rapidly evolving market.