Institutional Growth Marketing Lead for Banks & Asset Managers

SOLANA FOUNDATION; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

The Solana Foundation's marketing and communications team is looking for an Institutional Growth Marketing Lead in New York. You will define target audiences, build campaigns and content, and equip our institutional BD team with materials to move deals forward.

You will bring substantial experience marketing to institutional financial audiences, own full-funnel programs, write with authority for a sophisticated reader, and develop sales enablement and research-driven narratives.

Qualifications

• Substantial experience marketing to institutional financial audiences
• Demonstrated ownership of a full-funnel program
• Ability to write with authority for a sophisticated financial reader
• Experience building sales enablement
• Comfort with research and data
• Working understanding of digital assets and tokenization
• Fluency with AI tooling for research, segmentation and campaign analysis
• Bonus points: direct institutional banking/fund/network experience

Responsibilities

• Segment the institutional and capital-markets audience down to named accounts and specific personas
• Develop and execute integrated campaigns around tokenization and internet capital markets across owned, earned, and partner channels
• Build sales enablement materials for Institutional BD, including narratives, decks, one-pagers, objection handling, and a maintained content library
• Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed
• Drive event and partnership activation alongside the Events team, with Breakpoint serving as the anchor moment
• Measure institutional engagement and pipeline influence in partnership with BD, establishing clear success metrics and reporting results honestly

Skills

Institutional marketing

Full-funnel program

Financial writing

Sales enablement

Research & data

Digital assets knowledge

AI tooling for marketing

Crypto industry familiarity

Job description

The Solana Foundation's marketing and communications team is looking for an Institutional Growth Marketing Lead in New York. You will define target audiences, build campaigns and content, and equip our institutional BD team with materials to move deals forward.

You will bring substantial experience marketing to institutional financial audiences, own full-funnel programs, write with authority for a sophisticated reader, and develop sales enablement and research-driven narratives.