Institutional Growth Marketing Leader

Solana; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

The Solana Foundation in New York seeks an Institutional Growth Marketing Lead to define the audience, build campaigns, and equip our institutional BD team with the materials needed to move deals forward. This growth role requires credibility with sophisticated financial buyers and a track record of full-funnel marketing programs.

You will work closely with BD, data, events and communications, shaping research, narratives, and flagship content that speaks to banks, asset managers, and

Qualifications

• Experience marketing to institutional financial audiences (banks, asset managers, market infra).
• Ability to own a full-funnel program from audience definition to results.
• Strong writing with credibility for a sophisticated financial reader.

Responsibilities

• Define target institutional audiences and named accounts.
• Build integrated campaigns around tokenization and internet capital markets.
• Develop sales enablement materials for Institutional BD teams.
• Produce flagship research/reports in partnership with Data.
• Drive events/partnerships with Events and Communications teams.
• Measure engagement and pipeline influence with clear metrics.

Skills

Institutional marketing

Full-funnel marketing

Campaign management

Sales enablement

Data-driven storytelling

Education

Bachelor's degree or equivalent in marketing/finance

Tools

Salesforce

HubSpot

Tableau

Google Analytics

Job description

The Solana Foundation in New York seeks an Institutional Growth Marketing Lead to define the audience, build campaigns, and equip our institutional BD team with the materials needed to move deals forward. This growth role requires credibility with sophisticated financial buyers and a track record of full-funnel marketing programs.

You will work closely with BD, data, events and communications, shaping research, narratives, and flagship content that speaks to banks, asset managers, and