Institutional Blockchain Content Lead

Stellar Development Foundation; New York (NY); Hybrid; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health coverage

PTO and holidays

Parental leave

Gym reimbursement

Life insurance

Disability insurance

401K match

Commuter benefits

HSA contributions

Wellbeing benefits

L&D budget

Lunch in office

Company retreats

Job summary

Stellar Development Foundation seeks a senior content strategist to own institutional narratives across long-form content, newsletters, web copy, and social channels. You will collaborate with product marketing, digital strategy, and partners to align messaging and drive engagement with financial institutions and digital asset buyers.

You will build recurring programs, support leadership thought leadership with research assets, and craft event-focused content to move key accounts through the

Qualifications

• 7–10 years in content marketing, editorial, or research writing.
• Portfolio of institutional-grade work: white papers, case studies, explainers.
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments.
• Experience partnering with BD, sales, or demand gen on ABM, nurture, and account growth.
• A research instinct for proof with analyst research, benchmarks, and customer results.
• A habit of measuring what your content moves and BD usage.
• Strategist's view of distribution across paid, organic, owned, and partner channels.
• Formats across long-form, newsletters, web copy, social, and briefs for designers/video.
• Exceptional writing and editing; declarative, specific prose.
• Sound judgment on claims and regulatory implications.
• Ability to run many projects with multiple reviewers without deadlines slipping.

Responsibilities

• Become the institutional voice behind the blockchain for regulated finance. Tell the story through case studies and primers for issuers, asset managers, banks, and providers.
• Reduce friction at the funnel's middle and bottom; move deals to decision with collateral and follow-up material.
• Be the keeper of the institutional narrative; work with Product Marketing, Social, Digital Strategy, and agencies for multi-channel content.
• Design and own full content motions; build recurring programs from concept through distribution and measurement.
• Support executive thought leadership; produce research assets, charts, and derivative cuts for newsletters and web.
• Fuel event-driven outreach; craft invitation copy, sequences, briefing materials, and follow-ups.

Skills

Content marketing

Editorial

Research writing

Institutional writing

Portfolio development

Tokenization knowledge

BD collaboration

Measurement & analytics

Content distribution

Long-form writing

Editing

Regulatory awareness

Project management

Job description

Stellar Development Foundation seeks a senior content strategist to own institutional narratives across long-form content, newsletters, web copy, and social channels. You will collaborate with product marketing, digital strategy, and partners to align messaging and drive engagement with financial institutions and digital asset buyers.

You will build recurring programs, support leadership thought leadership with research assets, and craft event-focused content to move key accounts through the