Insights Strategist - Lead AI-Driven Customer Research

Pluckd; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Bonus

Equity

Job summary

Pluckd is seeking a senior researcher to run end-to-end projects, guiding insights from brief to readout for marketing leaders at large brands.

You’ll design approaches, analyze data, and craft findings into actionable recommendations that resonate with executives. The role combines qualitative depth with AI-driven research—perfect for shaping strategic decisions and expanding the platform’s impact.

Qualifications

• 3–6+ years in market research or consumer insights, ideally at an agency or insights consultancy.
• Strong qualitative skills, with enough quant to know when each one fits.
• A habit of moving from findings to actionable recommendations.
• The ability to present well to senior people.
• Comfort leading client conversations and managing several projects at once.
• An eye for patterns in a lot of information, without losing the big picture.
• Real curiosity about AI in research, and no attachment to doing things the old way.

Responsibilities

• Run projects end to end: understand the business problem, design the approach, write the discussion guide, oversee fieldwork, analyze, and recommend.
• Turn qual and quant findings into a clear story and a presentation an executive will get through.
• Work directly with insights, marketing, and product leaders on brand, product, and customer experience questions.
• Get the most out of the platform, and try new ways of doing what research has always done slowly.
• Learn your clients' businesses well enough to do great work and spot where else you could help.
• Build the methods, frameworks, and templates the team will grow on.
• Work with sales, customer success, and product to scope projects and shape what gets built next.

Skills

Market research

Qualitative analysis

Presentation skills

Client management

Project management

Pattern recognition

AI in research

Insight storytelling

Job description

Pluckd is seeking a senior researcher to run end-to-end projects, guiding insights from brief to readout for marketing leaders at large brands.

You’ll design approaches, analyze data, and craft findings into actionable recommendations that resonate with executives. The role combines qualitative depth with AI-driven research—perfect for shaping strategic decisions and expanding the platform’s impact.