Insights Strategist

Pluckd; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Bonus

Equity

Job summary

Pluckd is seeking a senior researcher to run end-to-end projects, guiding insights from brief to readout for marketing leaders at large brands.

You’ll design approaches, analyze data, and craft findings into actionable recommendations that resonate with executives. The role combines qualitative depth with AI-driven research—perfect for shaping strategic decisions and expanding the platform’s impact.

Qualifications

• 3–6+ years in market research or consumer insights, ideally at an agency or insights consultancy.
• Strong qualitative skills, with enough quant to know when each one fits.
• A habit of moving from findings to actionable recommendations.
• The ability to present well to senior people.
• Comfort leading client conversations and managing several projects at once.
• An eye for patterns in a lot of information, without losing the big picture.
• Real curiosity about AI in research, and no attachment to doing things the old way.

Responsibilities

• Run projects end to end: understand the business problem, design the approach, write the discussion guide, oversee fieldwork, analyze, and recommend.
• Turn qual and quant findings into a clear story and a presentation an executive will get through.
• Work directly with insights, marketing, and product leaders on brand, product, and customer experience questions.
• Get the most out of the platform, and try new ways of doing what research has always done slowly.
• Learn your clients' businesses well enough to do great work and spot where else you could help.
• Build the methods, frameworks, and templates the team will grow on.
• Work with sales, customer success, and product to scope projects and shape what gets built next.

Skills

Market research

Qualitative analysis

Presentation skills

Client management

Project management

Pattern recognition

AI in research

Insight storytelling

Job description

Compensation: $120,000–$140,000 base + bonus, equity

Our client makes research faster without cutting people out of it. Their AI platform runs in-depth customer interviews at scale and turns hours of conversation into findings in days instead of weeks. Unlike a lot of the AI research tools that have shown up lately, it was built on the idea that researchers still belong in the room. People design the questions, check the method, and decide what the findings actually mean.

Now they're taking that further with a full-service research team built on top of the platform. The machine handles the speed and the researchers handle the thinking, which is how it should be. This is one of the first seats on that team, so you'd be early enough to have opinions and to see them stick.

The role

You'll run research projects from first brief to final readout for insights and marketing leaders at large brands. The platform handles a lot of the manual work. That leaves you more time for the parts that need a person: figuring out the right question, finding what actually matters in the data, and explaining it to people who don't have time to read 60 slides.

What you'll do

• Run projects end to end: understand the business problem, design the approach, write the discussion guide, oversee fieldwork, analyze, and recommend
• Turn qual and quant findings into a clear story and a presentation an executive will get through
• Work directly with insights, marketing, and product leaders on brand, product, and customer experience questions
• Get the most out of the platform, and try new ways of doing what research has always done slowly
• Learn your clients' businesses well enough to do great work and spot where else you could help
• Build the methods, frameworks, and templates the team will grow on
• Work with sales, customer success, and product to scope projects and shape what gets built next

What you bring

• 3–6+ years in market research or consumer insights, ideally at an agency or insights consultancy
• Strong qualitative skills, with enough quant to know when each one fits
• A habit of getting past "here's what we found" to "here's what you should do"
• The ability to present well to senior people
• Comfort leading client conversations and managing several projects at once
• An eye for patterns in a lot of information, without losing the big picture
• Real curiosity about AI in research, and no attachment to doing things the old way just because
• An interest in building something new rather than stepping into something finished

Why it's worth a look

You'd help decide how AI and researchers work together, at a company that's growing quickly. You'd have real ownership from day one and work closely with the founders. There's also plenty of room to grow as the team does.