Insights-Driven Digital Analyst

Catalyst Brands; New York (NY); On-site; USD 70,000 - 107,500; Full time

Benefits offered by this job

Medical/dental/vision

Term life insurance

Paid vacation/holidays

401(k) with company match

Associate discount on JCPenney merch

Job summary

JCPenney seeks a Digital Analyst to extract actionable insights from diverse data sources and fuel digital growth across online merchandising and ecommerce. You will use BI systems to support merchandising, homepage, and shopping experiences, turning high-level strategy into concrete actions.

The role involves cross-functional partnership, managing ad-hoc analyses, and delivering rigorous analytics to influence leadership decisions.

Qualifications

• Stellar SQL and MS Excel skills.
• 2+ years digital analytics experience.
• Adobe Analytics experience preferred.
• Ability to derive actionable insights from data and guide decisions.
• Understanding of Digital and Ecommerce terminology.
• Knowledge of statistical testing methodologies.
• Bachelor's degree in analytical/quantitative field (statistics, economics, math, etc).

Responsibilities

• Utilize Adobe Analytics, SQL, Tableau to create reports.
• Analyze web analytics and data to identify trends and optimize digital merchandising.
• Design and execute A/B/multivariate tests across digital channels and translate results.
• Build and maintain dashboards in Tableau to track performance.
• Support analytics implementation across tagging and data quality (Adobe Launch, GA4/GTM).
• Collaborate with Product, CRM, and Media to define measurement plans.
• Deliver accurate, insightful analysis to drive cross-functional decisions.
• Conduct planned and ad hoc analyses with partner teams.
• Determine data needs and establish data collection requirements.
• Generate insights and communicate opportunities or issues to stakeholders.
• Recommend optimization tactics to improve product performance.
• Proactively analyze data to solve business problems and identify improvements.

Skills

SQL

MS Excel

Digital analytics

Education

Bachelor's degree in analytical/quantitative field

Tools

Tableau

Adobe Analytics

GA4/GTM

Job description

JCPenney seeks a Digital Analyst to extract actionable insights from diverse data sources and fuel digital growth across online merchandising and ecommerce. You will use BI systems to support merchandising, homepage, and shopping experiences, turning high-level strategy into concrete actions.

The role involves cross-functional partnership, managing ad-hoc analyses, and delivering rigorous analytics to influence leadership decisions.