AI-Driven Customer Insights Analyst

JCPenney; Dallas (TX); On-site; USD 69,000 - 115,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k) with Company match

Associate discount

Job summary

JCPenney is seeking a Customer Insights Analyst in Plano, TX to transform customer, transaction, and marketing data into actionable insights that drive growth, engagement, retention, and business performance. The role blends traditional analytics with AI and modern data technologies to identify trends, segmentation, and smarter targeting.

You will partner with Marketing, CRM, Merchandising, Digital, Loyalty, and other stakeholders, develop dashboards, and deliver recurring reports to monitor

Qualifications

• Bachelor's degree in analytics, statistics, mathematics, CS, marketing analytics, economics, or related field.
• 3+ years of experience in customer analytics, marketing analytics, BI, or related role.
• Strong SQL and experience with large datasets.
• Proficiency in Python and/or PySpark for data analysis and automation.
• Experience with Databricks or cloud data platforms.
• Familiarity with AI/ML concepts and generative AI tools.

Responsibilities

• Analyze customer, transaction, product, loyalty, campaign, and digital data to identify trends, opportunities, and risks.
• Develop insights on acquisition, retention, churn, and engagement.
• Build and maintain segments, profiles, cohorts, and propensity-based audiences.
• Translate analytics into actionable recommendations for Marketing, CRM, Merchandising, Digital, Loyalty, etc.
• Leverage AI/ML to predict behavior and automate analysis.
• Utilize AI-assisted analytics to accelerate reporting and workflows.
• Collaborate with data engineering to ensure clean, accessible customer data.
• Develop recurring dashboards and self-service reports for KPIs.
• Conduct campaign and audience analytics including ROI measurement.
• Perform ad hoc analyses to support strategic decisions.
• Identify opportunities to automate reporting using AI and modern data tools.
• Support CDP use cases and cross-functional data validation.

Skills

SQL

Python

PySpark

Databricks

Tableau/Power BI

AI/ML concepts

Education

Bachelor's degree in Analytics, Statistics, Mathematics, Computer Science, Marketing Analytics, Economics

Tools

Databricks

Tableau

Power BI

Job description

JCPenney is seeking a Customer Insights Analyst in Plano, TX to transform customer, transaction, and marketing data into actionable insights that drive growth, engagement, retention, and business performance. The role blends traditional analytics with AI and modern data technologies to identify trends, segmentation, and smarter targeting.

You will partner with Marketing, CRM, Merchandising, Digital, Loyalty, and other stakeholders, develop dashboards, and deliver recurring reports to monitor