The Inside Sales Representative is responsible for outbound prospecting and appointment setting in support of two sales channels:
- A National Sales Team serving customers across the U.S. and Canada
- Local Sales Teams in Dayton, Denver, Pittsburgh, and Houston
This role is focused on opening doors, qualifying interest, and scheduling high-quality meetings for field and national sales representatives. The Inside Sales Representative does not close deals, but plays a critical role in creating a strong, consistent top-of-funnel pipeline.
Key Responsibilities
Appointment Setting & Prospecting
- Conduct outbound calls, emails, and follow-ups to prospective and existing accounts
- Qualify leads based on defined criteria (industry, role, need, timing, etc.)
- Schedule introductory meetings, discovery calls, and on-site or virtual appointments for sales representatives
- Coordinate closely with:
- Local sales teams in Dayton, Denver, Pittsburgh, and Houston
- Understand each team’s priorities, target accounts, and capacity
- Route appointments appropriately and ensure smooth handoff to the sales team
- Maintain accurate notes and context so sales reps are prepared for each meeting
Pipeline & Activity Management
- Track outreach, conversations, and scheduled appointments in internal systems (CRM or equivalent tools)
- Maintain a consistent cadence of follow-ups and re-engagement
- Meet or exceed weekly and monthly activity and appointment targets
- Provide feedback to sales leadership on prospect response, objections, and market trends
Communication & Professional Representation
- Serve as a professional first point of contact for prospective customers
- Clearly and confidently communicate the company’s value proposition
- Represent the brand with credibility, organization, and responsiveness
Qualifications
Required
- 1–3 years of inside sales, sales development, appointment setting, or customer outreach experience
- Strong phone presence and written communication skills
- Comfortable with outbound prospecting and follow-up
- Highly organized with the ability to manage multiple priorities and stakeholders
- Proficient with Microsoft Office and/or sales productivity tools (CRM experience a plus)
Preferred
- Experience supporting both national and local sales teams
- Background in B2B sales, industrial, manufacturing, food processing, or service-based industries
- Familiarity with sales enablement tools (Teams, CRM, scheduling tools)
Key Competencies for Success
- Persistent, but professional follow-up
- Strong time and territory management
- Ability to adapt messaging for different audiences and regions
- Collaborative mindset and comfort working with multiple sales reps
- Results-oriented with attention to quality, not just quantity
Performance Measures
- Number of qualified appointments set per week/month
- Appointment quality and show rate
- Responsiveness and follow-through with sales teams
- Accuracy and consistency of activity tracking