Inside Sales Representative

Triad Technologies, LLC; Brecksville (OH); On-site; USD 40,000 - 60,000; Full time

Job summary

Triad Technologies, LLC is seeking an Inside Sales Representative to expand customer coverage and drive proactive outreach across our diversified industrial portfolio. You will generate new conversations, re-engage dormant accounts, and identify cross-selling opportunities while supporting growth across branches, field sales, and engineering teams.

This full-time role operates Monday–Friday, 8:00 am–5:00 pm, with responsibilities spanning pipeline development, account management, and

Qualifications

• Outbound sales experience and pipeline development.
• Ability to re-engage dormant accounts and identify cross-sell opportunities.
• Strong understanding of customer needs and product positioning.

Responsibilities

• Complete 50+ outbound calls daily to small and mid-sized customers.
• Build trust and rapport with assigned accounts.
• Re-engage dormant customers with tailored outreach and recommendations.
• Identify underutilized product categories and missed opportunities.
• Recommend products and solutions to expand customer spend.
• Manage a defined portfolio of accounts and track activity.
• Partner with inside and field sales teams to close larger opportunities.
• Document outreach, insights and opportunities in CRM with accuracy.
• Use sales enablement tools to organize activities and follow-ups.
• Maintain disciplined call planning and pipeline management.

Skills

Strong phone presence

Verbal and written communication

Rapport building

Discovery questions

Objection handling

Time management

Multi-account management

Collaborative teamwork

Learning mindset

Motivated and results-driven

Tools

CRM systems

Email platforms

Microsoft Office (Outlook, Excel)

Job description

The Inside Sales Representative (ISR) plays a key role in Triad’s newly established Inside Sales function, designed to expand customer coverage, drive proactive outreach, accelerate quote follow-up, and support growth across Triad’s diversified product portfolio. As one of the first members of this team, the ISR will contribute to both execution and the development of team processes, operating rhythms, and customer engagement standards.

This position is responsible for generating new conversations, re‑engaging dormant accounts, identifying cross‑selling opportunities, and creating a pipeline that supports branches, field sales, and engineered solutions teams. The role offers exposure to sales, operations, and engineering, providing a strong foundation for long‑term growth within industrial distribution, automation, and technical sales. This is a full‑time position, Monday – Friday, 8:00 am – 5:00 pm.

• Complete 50+ outbound calls daily to small and mid‑sized customers to uncover needs, recommend relevant products, and re‑engage accounts that have not purchased recently.
• Build trust and rapport with assigned accounts by understanding buying patterns, equipment requirements, and service expectations.
• Re‑engage dormant or low‑activity customers with tailored outreach and product recommendations.
• Identify underutilized product categories and missed opportunities within assigned accounts.
• Recommend products and solutions that expand customer spend across Triad’s portfolio.
• Manage a defined portfolio of accounts and maintain accountability for activity, engagement, and incremental revenue targets.
• Partner with inside and field sales teams to seamlessly transition larger or more complex opportunities.
• Document all outreach, insights, and opportunities in CRM with accuracy and consistency.
• Utilize sales enablement tools to organize activities, track follow‑ups, and improve productivity.
• Maintain a disciplined approach to call planning, pipeline management, and time management.
• Other duties as assigned.

Qualifications

• Strong phone presence with clear verbal and written communication skills.
• Ability to build rapport quickly, ask effective discovery questions, and position Triad as a strategic partner.
• Service‑oriented mindset with the ability to uncover needs and recommend appropriate solutions.
• Comfort handling objections and guiding customers through concerns to keep conversations progressing.
• Strong organizational skills, with the ability to manage multiple accounts, prioritize effectively, and maintain momentum.
• Proficiency in CRM systems, email platforms, and Microsoft Office (Outlook and Excel).
• Self‑motivated and results‑driven, with a willingness to learn, take feedback, and continuously improve.
• Thrives in a collaborative, fast‑paced environment and contributes to team knowledge sharing and best practices.