Innovation Marketing Manager - Lay’s Growth Lead

PepsiCo Inc.; Plano (TX); On-site; USD 111,000 - 185,000; Full time

Job summary

PepsiCo Inc. in Plano, TX (with Chicago option) seeks a strategic Marketing Manager to shape the growth strategy for Lay’s through a multi-horizon innovation pipeline.

You will translate consumer insights into ideas and lead cross-functional teams from concept to scale, balancing analytics with creative execution. This role requires an MBA/BBA with 3+ years in CPG or agency innovation, strong PM skills, and proven ability to influence senior leaders in a fast-paced environment.

Qualifications

• MBA or BBA required with 3+ years of direct, full-time work experience.
• CPG and/or agency innovation experience preferred
• Strong project management skills and cross-functional team experience
• Ability to translate trends and insights into product ideas that satisfy needs

Responsibilities

• Lead the execution of innovation projects for key brands through stage gate process with cross-functional partners
• Define and evolve the long-term portfolio innovation strategy, identifying growth platforms and whitespace opportunities
• Bring analytical background and strategic rationale to build pipeline recommendations
• Balance data insights with consumer understanding to drive a learning agenda
• Develop new products through speed-to-market with cross-functional partnership
• Create best-in-class sell stories and tools for sell-in with brand and sales teams
• Lead cross-functional partnerships across brand, insights, finance, supply chain, R&D, sales and agency partners

Skills

Project Management

Cross-functional Leadership

Strategic Thinking

Communication

Problem Solving

Analytical Thinking

Education

MBA or BBA

Tools

PowerPoint

Excel

Job description

PepsiCo Inc. in Plano, TX (with Chicago option) seeks a strategic Marketing Manager to shape the growth strategy for Lay’s through a multi-horizon innovation pipeline.

You will translate consumer insights into ideas and lead cross-functional teams from concept to scale, balancing analytics with creative execution. This role requires an MBA/BBA with 3+ years in CPG or agency innovation, strong PM skills, and proven ability to influence senior leaders in a fast-paced environment.