Innovation Brand Lead - End-to-End Consumer Growth

6286 Magnum ICC US, LLC; Englewood Cliffs (NJ); On-site; USD 89,000 - 133,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible ways of working

Health & wellbeing benefits

Learning & development

Retirement matching

Job summary

Magnum Ice Cream Company in Englewood Cliffs, NJ is seeking an ABM to connect long‑term brand direction with end‑to‑end innovation delivery, shaping the product proposition and consumer story, and leading commercialization and go‑to‑market plans with strong autonomy.

This role requires bridging strategy and execution, influencing without direct authority, and driving measurable business impact within the Klondike masterbrand across multiple channels.

Qualifications

• Bachelor’s degree and approximately 3–5 years of brand marketing, innovation, commercialization or closely related consumer‑business experience; MBA a plus.
• Demonstrated ability to connect consumer insight, brand strategy and commercial reality into actionable recommendations.
• Experience leading complex projects across functions, managing multiple workstreams, deadlines, dependencies and stakeholders.
• Working knowledge of innovation and commercialization, including concept development, business cases, product and packaging development, launch planning and post‑launch evaluation.
• Strong analytical skills and comfort using consumer, category, customer and financial information to make decisions.
• Experience briefing, managing and evaluating creative, design, research or communications agencies.
• Strong written, verbal and presentation skills, with the ability to make complex issues clear and compelling.
• Ability to operate with autonomy, navigate ambiguity and make progress without waiting for perfect information.
• Demonstrated ability to influence colleagues and senior stakeholders without direct authority.
• Strong attention to detail, especially across claims, packaging, artwork, financial assumptions and launch‑critical timelines.
• A genuine interest in consumers, culture, food, brands and the changing ways people discover and purchase products.

Responsibilities

• Lead end‑to‑end brand proposition, connecting long‑term direction with commercialization and consumer storytelling.
• Drive go‑to‑market plans and ensure initiatives strengthen the Klondike masterbrand.
• Lead cross‑functional projects with autonomy, bringing clear recommendations and influencing without formal authority.
• Balance strategic judgment with detailed execution across branding, packaging and launch timelines.

Skills

Brand marketing

Innovation leadership

Commercialization

Consumer insight

Analytical skills

Stakeholder influence

Autonomy

Communication skills

Presentation skills

Project management

Education

Bachelor’s degree

MBA

Job description

Magnum Ice Cream Company in Englewood Cliffs, NJ is seeking an ABM to connect long‑term brand direction with end‑to‑end innovation delivery, shaping the product proposition and consumer story, and leading commercialization and go‑to‑market plans with strong autonomy.

This role requires bridging strategy and execution, influencing without direct authority, and driving measurable business impact within the Klondike masterbrand across multiple channels.