Influencer Strategy & Partnerships Lead

Starbucks; Seattle (WA); On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision

Life insurance

401(k) retirement plan

Tuition assistance

Paid vacation and holidays

Stock program

Job summary

Starbucks is seeking a group manager, Influencers, for New York City or Seattle to shape our influencer strategy and elevate creator-led experiences that spark conversation and engagement. You will lead a high-performing team and build authentic relationships with creators who align with our storytelling ambitions.

You will collaborate with partners across functions to translate data into compelling narratives, manage budgets, and stay ahead of trends to grow brand love while maintaining on-site

Qualifications

• 8+ years of influencer marketing, talent relations, or social media strategy.
• Proven experience building and leading teams and large programs.
• Strong leadership to inspire teams and cross-functional partners.
• Experience with contracts, negotiations, and legal reviews.
• Strategic and analytical mindset with data-driven storytelling.

Responsibilities

• Inspire and lead an influencer marketing strategy that strengthens brand voice and relevance.
• Build, coach, and empower a team of leaders with inclusive growth.
• Cultivate authentic relationships with creators aligning with our values.
• Collaborate with internal and external partners to bring creator-led ideas to life.
• Establish clear success metrics and transform insights into learning and optimization.
• Oversee planning and budget across influencer initiatives for thoughtful stewardship.
• Stay connected to creator culture and emerging trends to lead, not follow.

Skills

Influencer marketing

Team leadership

Creator partnerships

Strategic thinking

Contract negotiations

Cross-functional collaboration

Job description

Starbucks is seeking a group manager, Influencers, for New York City or Seattle to shape our influencer strategy and elevate creator-led experiences that spark conversation and engagement. You will lead a high-performing team and build authentic relationships with creators who align with our storytelling ambitions.

You will collaborate with partners across functions to translate data into compelling narratives, manage budgets, and stay ahead of trends to grow brand love while maintaining on-site