Social Strategy & Campaigns Lead

Starbucks; Seattle (WA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

401(k) with employer match

Tuition coverage program

Job summary

Starbucks is seeking a group manager, Social Strategy & Campaigns, to lead strategic social initiatives from brief to launch. Based in New York City or Seattle, you will oversee a team of senior strategists and partner with internal and external teams to deliver culturally relevant, high-impact campaigns across major platforms.

You will translate brand, consumer, and cultural insights into engaging content and ensure rigorous measurement and optimization. Onsite work is required four days a week.

Qualifications

• 8+ years of experience in social media strategy, content creation, or digital marketing.
• Seasoned leader of people, team, and culture in a highly matrixed organization.
• Experience leading multiple agency relationships concurrently with clarity, efficiency and heart.
• Proven ability to lead and execute large-scale, high-visibility social campaigns.

Responsibilities

• Bring the Starbucks brand obsession to life through social channels.
• Lead overall social strategy across Meta, TikTok, YouTube, and beyond.
• Guide social campaigns from brief to launch to optimization.
• Collaborate with internal teams and external agencies for strategic rigor and creative excellence.
• Leverage insights to inform strategy and content optimization.
• Develop and lead a high-performing, creative team.

Skills

Social media strategy

Content creation

Digital marketing

Agency management

Team leadership

Executive presence

Tools

Analytics tools

Platform analytics

Job description

Starbucks is seeking a group manager, Social Strategy & Campaigns, to lead strategic social initiatives from brief to launch. Based in New York City or Seattle, you will oversee a team of senior strategists and partner with internal and external teams to deliver culturally relevant, high-impact campaigns across major platforms.

You will translate brand, consumer, and cultural insights into engaging content and ensure rigorous measurement and optimization. Onsite work is required four days a week.