Remote Influencer Strategy Director

Resolute Digital, a Weber Shandwick Company; New York, Northern (NY, KY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Weber Shandwick is seeking an Account Director, Influencer Strategy to lead cross-functional influencer programs for top clients. You will build and drive influencer strategies, manage a team, negotiate contracts, and ensure timely content delivery and measurable outcomes.

You will lead end-to-end procurement, maintain agency relationships, and provide expert counsel on best practices, while mentoring junior staff and spearheading high-profile activations across tech, consumer, and CPG accounts.

Qualifications

• 8+ years of experience, preferably within an agency environment.
• Is comfortable working in a team setting, is not an independent contributor.
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
• Deep expertise in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Strong understanding of marketing funnel analytics & KPIs
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills
• Experience leading a team is an asset
• Bonus if you have experience in the B2B and LinkedIn influencer space

Responsibilities

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time.
• Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting.
• Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
• Spearhead high profile activations and campaigns for some of our top tech, consumer, and CPG clients.
• Provide expert counsel to clients and colleagues on social/digital/influencer best practices.
• Lead a high-performing team; mentor and develop junior team members.

Skills

Influencer strategy

Team leadership

Negotiation

Relationship building

Content strategy

Media & social landscape

Communication

Project management

Analytics & KPIs

Tools

RFPs

Analytics tools

Job description

Weber Shandwick is seeking an Account Director, Influencer Strategy to lead cross-functional influencer programs for top clients. You will build and drive influencer strategies, manage a team, negotiate contracts, and ensure timely content delivery and measurable outcomes.

You will lead end-to-end procurement, maintain agency relationships, and provide expert counsel on best practices, while mentoring junior staff and spearheading high-profile activations across tech, consumer, and CPG accounts.