Senior Influencer Marketing Strategist

Weber Shandwick; Birmingham (MI); On-site; USD 59,000 - 65,000; Full time

Job summary

Weber Shandwick in the United States is seeking a Senior Associate, Influencer to support the development of influencer strategy across multiple tiers and manage outreach, negotiations, and onboarding for campaigns.

You will collaborate with paid social, creative, PR and legal teams, monitor trends, and look for process improvements while ensuring seamless cross‑functional collaboration.

Qualifications

• 2 years’ experience in influencer marketing
• Fluent in social platforms (Instagram, TikTok, YouTube) and able to identify talent trends
• Experience coordinating influencer contracting and negotiations
• Strong organizational, detail-oriented, deadline-driven mindset
• Culturally curious and able to adapt to fast-paced environments
• Self-starter who can bring fresh thinking and initiative

Responsibilities

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to stay ahead
• Proactively identify process improvements and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams for an integrated approach

Skills

Influencer marketing

Social platforms

Project management

Negotiation

Team collaboration

Job description

Weber Shandwick in the United States is seeking a Senior Associate, Influencer to support the development of influencer strategy across multiple tiers and manage outreach, negotiations, and onboarding for campaigns.

You will collaborate with paid social, creative, PR and legal teams, monitor trends, and look for process improvements while ensuring seamless cross‑functional collaboration.