Influencer Strategy Director — Lead High-Impact Campaigns

Weber Shandwick; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

Weber Shandwick in New York, NY is seeking an Account Director, Influencer Strategy to lead influencer programs across technology, consumer and CPG clients. You will drive strategy, negotiate contracts and oversee campaign execution with strategy, creative, paid and integrated teams.

You will mentor a high-performing team, foster strong agency relationships, and provide expert counsel on social and digital best practices to deliver measurable results for clients.

Qualifications

• 8+ years of experience, preferably in an agency environment.
• Comfortable working in a team setting, not an independent contributor.
• Deep understanding of the media and social landscape, with emphasis on digital experience.

Responsibilities

• Build social influencer strategies cross-functionally with strategy, creative, paid and integrated teams.
• Drive influencer marketing programs forward and manage a team to ensure influencer contracts are negotiated and content delivered on time.
• Lead end-to-end influencer procurement: recommendations, content reviews, posting and reporting.
• Maintain strong connections with talent and management agencies for quality relationships and quick turnaround asks.
• Spearhead high-profile activations and campaigns for top tech, consumer, and CPG clients.
• Provide expert counsel to clients on social/digital/influencer best practices.
• Lead and mentor a high-performing team; develop junior team members.

Skills

Influencer marketing

Team leadership

Negotiation

Strategic planning

Digital analytics

Communication

Job description

Weber Shandwick in New York, NY is seeking an Account Director, Influencer Strategy to lead influencer programs across technology, consumer and CPG clients. You will drive strategy, negotiate contracts and oversee campaign execution with strategy, creative, paid and integrated teams.

You will mentor a high-performing team, foster strong agency relationships, and provide expert counsel on social and digital best practices to deliver measurable results for clients.