Senior Social & Influencer Strategy Lead

Weber Shandwick; Washington (District of Columbia); On-site; USD 59,000 - 65,000; Full time

Job summary

Weber Shandwick in Washington, DC is seeking a Senior Associate, Social + Influencer Strategy to join our team. This client-facing role collaborates with senior and junior colleagues to provide sound digital counsel and manage day-to-day work across multiple teams.

You will prepare to manage up, manage down, and work with some of the smartest people you could call colleagues. On any given day, you could be shaping social content strategy, supporting influencer programs, researching trends on

Qualifications

• 2-3 years in digital communications or social media marketing.
• Experience collaborating with creative, strategy, media planning and PR teams.
• Strong knowledge of major platforms and translating data into insights.

Responsibilities

• Assist in development and execution of sophisticated digital campaigns.
• Lead platform strategy for multiple clients with guidance on channel mix and content.
• Oversee client social channels: planning, AI-assisted content, paid media, listening and analytics.
• Create scroll-stopping digital assets that resonate with priority audiences.
• Serve as a key client contact with reliable project management and strategic counsel.
• Support new business by bringing fresh digital insights to pitches.

Skills

Social media strategy

Project management

Cross-functional collaboration

Data-driven insights

Trend tracking

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Khoros

Google Analytics 4

Excel

PowerPoint

Job description

Weber Shandwick in Washington, DC is seeking a Senior Associate, Social + Influencer Strategy to join our team. This client-facing role collaborates with senior and junior colleagues to provide sound digital counsel and manage day-to-day work across multiple teams.

You will prepare to manage up, manage down, and work with some of the smartest people you could call colleagues. On any given day, you could be shaping social content strategy, supporting influencer programs, researching trends on