Manager, Influencer

Weber Shandwick; Boston (MA); On-site; USD 70,000 - 80,000; Full time

Job summary

Weber Shandwick is seeking a Manager to join our Social and Influencer Strategy team in Boston. You will develop and execute influencer-led campaigns, while collaborating with strategy, creative, and media teams to drive integrated programs.

The role requires 3-5 years of related experience and a strong ability to navigate influencer partnerships, with a focus on earned and owned media outcomes. This is an in-office role with a strong emphasis on client service and team collaboration.

Qualifications

• 3-5 years of related experience in influencer strategy or social media marketing.
• Deep understanding of influencer landscape and experience in developing and executing both earned-driven brand and influencer-led campaigns.
• Ability to translate strategies into actionable plans and track progress against KPIs.

Responsibilities

• Lead brand strategy and execution across consumer and technology clients.
• Coordinate with cross-functional teams to ensure alignment on deliverables and budgets.
• Develop and manage influencer strategies for yearlong plans and moment-driven launches.
• Vet, contract and manage end-to-end talent relations including usage rights and multi-channel deliverables.
• Oversee influencer briefings, content creation, and performance reporting.

Skills

Influencer landscape

Storytelling

Communication

Project management

Team collaboration

Social tracking tools

Influencer management platforms

Tools

Influencer management platforms

Social listening tools

Job description

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Social Media and Influencer Marketing

Job Description

Manager, Influencer Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

About The Role

Weber Shandwick is looking for a Manager to join our Social and Influencer Strategy team in Boston. We are looking for a star candidate (3-5 years of experience) with a deep understanding of the influencer landscape and proven expertise in developing and executing both integrated and influencer-led campaigns.

Candidate must have a deep understanding of theinfluencer landscape but also have unique experience developing and executing both earned-driven brand and influencer-led campaigns.

The Essentials

• 3-5 years of related experience
• Thinking: Intellectual curiosity and creativity are a must
• Storytelling: Understand the elements that make a story exciting, what influencers and brands are doing in the press and on social platforms, and what they should do next
• Detail-Oriented: Whether it’s a partner proposal or a recap report, attention to detail and a commitment to delivering clear and precise work is essential
• Communication: Speak, write and edit succinctly and compellingly
• Management: Meet deadlines, put out fires and multi-task - work fast and work well
• Interpersonal: Play nice, whether it’s in a team or independently
• Technical: Influencer management systems and social tracking tools a plus

Responsibilities

• Brand Strategy & Execution
• Execute daily responsibilities for multiple programs spanning consumer brand and technology clients, including managing budgets and plans
• Serve as a trusted resource and advisor during daily client interactions
• Coordinate with cross-functional teams (strategy, creative, integrated media, influencer) to ensure alignment on deliverables
• Translate tactical assignments into clear action steps and track progress against strategy
• Draft messaging and contribute ideas and research to support influencer strategy development
• Anticipate executional issues and proactively offer solutions to senior leadership
• Partner with project management counterparts to manage budgets, hours, expenses, and staffing allocations
• Influencer Strategy & Execution
• Demonstrated passion for influencer marketing both personally and professionally
• Craft influencer strategies for yearlong plans and moment-driven launches
• Research, vet, contract and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables.
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Manage and build relationships with influencers and third-party agents
• Demonstrate expertise in social influencer tools and platforms, user behaviors and emerging trends
• Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction.
• Client & Team Engagement
• Manage daily client communications and escalating issues as needed
• Provide regular updates and reporting, seeking senior guidance on strategic matters
• Participate in client meetings and presentations to deliver defined workstreams
• Draft, proof, and edit client-related documents ensuring accuracy before senior review
• Coordinate support team resources and deliverables for major campaigns and product launches

Salary

Salary Range: $70,000 USD - $80,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

$70,000 - $80,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us- we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$70,000 - $80,000