Influencer & Social Strategy Lead

MARC USA; Chicago (IL); Presencial; USD 80.000 - 96.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability coverage

HSA employer contributions

Flexible spending accounts

Paid time off

Paid parental leave

Voluntary benefits

Descripción de la vacante

MARC USA is seeking a Social Media Strategist to shape influencer campaigns and social strategies for diverse brands. You will lead end-to-end influencer efforts, craft content and messaging, and present to clients while collaborating with an integrated agency team.

You will analyze trends, recommend best practices, and manage vendor relationships to maximize engagement and outcomes across platforms. A strong writing and presentation background is essential.

Formación

• 7+ years of industry experience in social media marketing for brands or publishers
• 4+ years of experience creating strategic recommendations for social media platforms
• 4+ years of experience developing and managing influencer-based social campaigns
• Bachelor’s degree in Journalism, Communications, English or related field
• Deep understanding of major social platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, X)
• Excellent creative writing and communication skills
• Ability to present to clients and internal teams
• Familiarity with influencer search and management tools
• Ability to juggle multiple projects in a fast-paced environment
• Attention to detail and strong spelling/grammar
• Ability to travel overnight as required

Responsabilidades

• Identify trends and develop strategic social media and influencer recommendations aligned with client objectives
• Lead influencer marketing and provide best practices across multiple clients
• Develop influencer strategies that align with client objectives and platform best practices
• Create content strategies considering platform usage and audience engagement
• Lead influencer campaigns from search to measurement and optimization
• Audit client social media channels and influencer programs for opportunities
• Evaluate influencer tools and manage agency vendor relationships
• Stay current on influencer integrations and KPIs across platforms
• Lead brainstorming and develop quarterly/annual social media plans
• Develop and oversee social content calendars aligned with recommendations
• Present concepts to clients and educate on platforms
• Participate in analytics sessions and translate data into content recommendations
• Share trends and technologies to grow knowledge inside the agency
• Stay aware of emerging technologies and recommend adoption when appropriate
• Enter time daily and arrive on time

Conocimientos

Social media marketing

Influencer marketing

Presentations

Analytics

Educación

Bachelor’s degree in Journalism, Communications, English or related field

Herramientas

Influencer management tools

Content calendar tools

Analytics platforms

Descripción del empleo

MARC USA is seeking a Social Media Strategist to shape influencer campaigns and social strategies for diverse brands. You will lead end-to-end influencer efforts, craft content and messaging, and present to clients while collaborating with an integrated agency team.

You will analyze trends, recommend best practices, and manage vendor relationships to maximize engagement and outcomes across platforms. A strong writing and presentation background is essential.