Influencer Strategy Manager

Ruder Finn; New York (NY); On-site; USD 67,000 - 83,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

Life Insurance

401k matching

Flexible Spending Account

Cell phone allowance

Paid time off

Professional development opportunities

Workplace flexibility

Job summary

Ruder Finn is seeking a Manager, Social & Influencer Strategy to join our growing Digital team. This role supports influencer programs, creator partnerships, social content development, campaign activation, and performance reporting.

The position involves day-to-day execution, outreach, content coordination, and client reporting, with opportunities to grow strategic skills and take on more responsibility across campaigns for leading brands.

Qualifications

• Bachelor’s degree in marketing, communications, media studies, advertising, or related field.
• 2+ years of experience in influencer marketing, social media, digital marketing, or integrated communications.
• Hands-on experience supporting influencer campaigns, creator partnerships, content coordination, or social campaign execution.
• Experience researching, vetting, and coordinating with influencers or creators across platforms.
• Experience with Meta Business Manager and Ads Manager; familiarity with platform analytics and reporting.

Responsibilities

• Support influencer marketing initiatives, including creator research, outreach, vetting, coordination, content review, and tracking.
• Manage day-to-day execution of influencer content across creators, experts, and brand partners.
• Identify influencer partners aligned with campaign objectives, audience needs, and brand values.
• Coordinate with influencers, internal teams, studios, and external partners for timelines and deliverables.
• Review influencer content for accuracy, brand alignment, disclosures, and platform best practices.
• Package and finalize content with overlays, disclosures, and brand/legal requirements.
• Assist with content submission, tracking asset status, feedback, revisions, and approvals.
• Attend review calls, synthesize feedback, and implement updates across content and assets.
• Assist in setting up and optimizing paid social campaigns; Meta experience preferred.
• Gather and organize campaign data for client reporting; exposure to GA4.
• Monitor social channels and support community management.
• Participate in meetings to support strategy, ideation, and activation of influencer campaigns.

Skills

Influencer marketing

Social media

Campaign execution

Content coordination

Analytics reporting

Communication

Organization

Education

Bachelor’s degree in marketing, communications, media studies, advertising, or related field

Tools

Tagger

Meta Ads Manager

GA4 / Google Analytics

Microsoft Excel / PowerPoint

Job description

Ruder Finn is seeking a Manager, Social & Influencer Strategy to join our growing Digital team. This role supports influencer programs, creator partnerships, social content development, campaign activation, and performance reporting.

The position involves day-to-day execution, outreach, content coordination, and client reporting, with opportunities to grow strategic skills and take on more responsibility across campaigns for leading brands.