Global Influencer Planning Lead

PlayStation; San Mateo (CA); On-site; USD 194,000 - 291,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA is seeking a Sr. Manager, Influencer Planning to build PlayStation’s global influencer framework across games, hardware, services and brand campaigns.

You will define influencer strategy, portfolio priorities, and global/local planning processes, partnering with Brand, Studios, Social, Analytics, and Local Markets. The role emphasizes leadership, data‑driven decisions, and scalable playbooks supported by AI‑enabled workflows to accelerate

Qualifications

• 10‑12+ years of experience in influencer marketing, creator strategy, or related fields.
• Bachelor's degree in marketing, advertising, communications, business, or related field.

Responsibilities

• Define influencer strategy and portfolio priorities across PlayStation's portfolio.
• Develop and optimize global/local planning processes and briefs for consistency and impact.
• Partner with Brand, Studios, Social, Analytics, and Local Markets to execute campaigns.
• Build tools, templates, and AI-enabled workflows to improve speed, clarity, and scalability.

Skills

Influencer marketing

Creator strategy

Brand marketing

Integrated marketing

Entertainment marketing

Social-first strategy

Strategic planning

Executive communication

Stakeholder management

AI fluency

Leadership

Education

Bachelor's degree in marketing/advertising/communications/business

Job description

Sony Interactive Entertainment in San Mateo, CA is seeking a Sr. Manager, Influencer Planning to build PlayStation’s global influencer framework across games, hardware, services and brand campaigns.

You will define influencer strategy, portfolio priorities, and global/local planning processes, partnering with Brand, Studios, Social, Analytics, and Local Markets. The role emphasizes leadership, data‑driven decisions, and scalable playbooks supported by AI‑enabled workflows to accelerate