Global Influencer Strategy & Planning Lead

PlayStation; San Mateo (CA); On-site; USD 170,000 - 260,000; Full time

Job summary

PlayStation is seeking a Sr. Manager, Influencer Planning to lead the global influencer planning framework across games, hardware, services, and campaigns.

You will define the influencer plan, prioritize portfolios, and establish planning processes that drive clarity, consistency, and impact. Collaborating with Brand, Product Marketing, Studios, Local Markets, and Analytics, you will translate audience insights into actionable strategies, set investment priorities, and build scalable playbooks

Qualifications

• Bachelor’s degree in marketing, advertising, communications, business, or a related field; equivalent experience considered.
• Strong executive communication skills with the ability to synthesize complex information into clear recommendations and persuasive exec-level presentations.
• Deep understanding of influencer marketing, creator economy, and cultural trends.

Responsibilities

• Develop and evolve PlayStation’s global influencer planning framework across priority portfolio moments.
• Translate audience objectives and business priorities into influencer strategies and recommendations.
• Define integrated approaches across paid, earned, creator advocacy, talent partnerships, events, sponsorships, and local activation.
• Build global planning processes, briefs, calendars, and decision frameworks for influencer workstreams.
• Define KPI, reporting, and learning frameworks to measure audience impact and business contribution.
• Partner with cross-functional teams to drive execution and optimization of influencer programs.

Skills

Strategic planning

Stakeholder management

Influencer marketing

Cross-functional leadership

Portfolio prioritization

Measurement frameworks

Audience insights

Education

Bachelor’s degree in marketing, advertising, communications, business

Tools

Analytics platforms

AI-enabled workflows

Job description

PlayStation is seeking a Sr. Manager, Influencer Planning to lead the global influencer planning framework across games, hardware, services, and campaigns.

You will define the influencer plan, prioritize portfolios, and establish planning processes that drive clarity, consistency, and impact. Collaborating with Brand, Product Marketing, Studios, Local Markets, and Analytics, you will translate audience insights into actionable strategies, set investment priorities, and build scalable playbooks