Influencer Marketing Manager, Agentic AI & SaaS Growth

Salesforce, Inc.; Seattle (WA); On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce, Inc. is seeking a seasoned influencer marketing leader to design and scale agentic campaigns for its Marketing & Communications team in Seattle.

You will build multi-channel influencer programs, working with AI agents to automate discovery, outreach, and content review while ensuring FTC disclosures and brand safety. Collaborating with Brand, Content, Social, and AI/Product squads, you will recruit creators, negotiate contracts, manage budgets, and measure ROI.

Qualifications

• 5+ years of proven experience in influencer, social, or partnership marketing.
• Hands-on experience with multi-channel influencer campaigns end to end.
• Strong interest in agentic marketing and using AI agents to scale programs.
• Experience with B2B technology or SaaS business model.
• Strong negotiation, relationship-building, and communication skills.
• Data-driven mindset and ability to tie programs to business outcomes.
• Strong project and budget management skills.
• Knowledge of FTC disclosure and brand safety guidelines.
• Degree or equivalent relevant experience.
• Agentic first product marketer using AI and automation.

Responsibilities

• Develop and execute an influencer marketing strategy aligned to brand and growth goals.
• Design and deploy agentic marketing workflows using AI agents to scale programs.
• Identify, vet, and recruit creators across LinkedIn, YouTube, podcasts, newsletters, and more.
• Negotiate contracts, manage budgets, and oversee deliverables and timelines.
• Brief creators and ensure on-brand content with FTC disclosure and human-in-the-loop checks.
• Build long-term ambassador and advocacy programs.
• Track, analyze, and report on campaign performance including ROI using agents.
• Partner with Brand, Content, Social, Community, Demand Gen, and AI teams to scale programs.
• Work through ambiguity and test new formats and partnership models.

Skills

Influencer marketing

Campaign management

Agentic marketing

B2B SaaS

Negotiation

Relationship building

Data-driven

Budget management

FTC disclosure

AI/Automation

Degree or equivalent

Education

Degree or equivalent

Tools

CreatorIQ

Traackr

Grin

Aspire

Agentforce

Job description

Salesforce, Inc. is seeking a seasoned influencer marketing leader to design and scale agentic campaigns for its Marketing & Communications team in Seattle.

You will build multi-channel influencer programs, working with AI agents to automate discovery, outreach, and content review while ensuring FTC disclosures and brand safety. Collaborating with Brand, Content, Social, and AI/Product squads, you will recruit creators, negotiate contracts, manage budgets, and measure ROI.