Influencer Marketing Manager

Hasbro; Renton (WA); On-site; USD 85,000 - 145,000; Full time

Job summary

Join a dynamic team at a forward-thinking company as an Influencer Marketing Manager. This exciting role involves developing and implementing innovative influencer programs for a beloved gaming franchise. You will collaborate with cross-functional teams to create effective campaigns that resonate with diverse audiences. With a focus on data-driven strategies, you will track campaign performance and share insights to drive future success. If you have a passion for gaming and a knack for building relationships, this is the perfect opportunity to make an impact in the gaming community.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Paid Vacation Time

Generous 401(k) match

Paid Parental Leave

Volunteer Program

Tuition Reimbursement

Product Discounts

Qualifications

• 5+ years of experience in influencer marketing across major social platforms.
• Proven track record of collaboration with business partners.

Responsibilities

• Develop and grow influencer programs across product portfolios.
• Track campaign effectiveness and share data-backed insights.

Skills

Influencer Marketing

Data-Driven Decision Making

Social Media Strategy

Collaboration

Project Management

Attention to Detail

Passion for Video Games

Tools

Influencer Analytics Platforms

Job description

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are undergoing exciting and fast growth at Wizards and are looking for a driven Influencer Marketing Manager to come join our influencer team for Magic: The Gathering! The ideal candidate is a self-starter with proven experience in paid and organic influencer strategy and execution, collaborating with our business partners to build effective and scalable influencer campaigns to support our year-round marketing efforts.

What you'll do:

• Develop, implement, and grow influencer and creator programs across our diverse portfolio of products.
• Apply a meticulous and data-driven process in how we source, vet, negotiate and contract influencer content, while partnering with cross-functional teams including brand, community management, global digital and social media, legal, and creative services.
• Track effectiveness of influencer campaigns and proactively share data-backed insights to inform future executions.
• Hands-on management of influencer and agency relationships to scale our activations long-term.
• Support multiple campaigns, products, and brand initiatives simultaneously.
• Follow industry trends in an evolving influencer landscape, bringing innovation and solutions into your day-to-day contributions.

What you'll bring:

• 5+ years of hands-on influencer marketing and execution experience across all major social platforms including but not limited to YouTube, Twitch, Instagram, Twitter, and TikTok.
• Experience in corporate or agency consumer marketing organizations.
• Proven track record of positive collaboration with other business partners in a growing and evolving org.
• Experience using influencer analytics platforms and extrapolating key and meaningful business highlights.
• Comprehensive understanding of influencer marketing standards and rules of engagement.
• Attention to detail and experience with keeping multiple moving pieces of a project on schedule.
• Passion for video games and empathy with influencers, creators, players, and the global gaming community.
• A basic understanding of and experience with Magic’s products and communities is a plus!

Compensation Range (USD)

Starting: $85,800

Ending: $145,000

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.