Influencer Marketing Manager

Meetdwntwn; New York, Northern (NY, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Peta Jane Beauty is seeking a hands-on Growth Lead to scale our influencer and affiliate revenue across TikTok Shop, Shopify Collabs, Meta/YouTube Shopping, and partner networks. You’ll build a fast-moving creator pipeline, script content, and negotiate usage rights with top creators.

In this role you’ll own seeding programs, tracking, and cross-functional collaboration with Paid, Content, CS, and Ops to maximize attributable GMV and renewal rates while maintaining compliance with FTC

Qualifications

• 3+ years in influencer/affiliate roles with revenue targets.
• Proven wins on TikTok/IG/YouTube and social commerce.
• Contracting and negotiation chops for usage, whitelisting, and exclusivity.
• Strong writing for scripts and briefs; premium beauty aesthetics.
• Analytical rigor with dashboards and fast action on signals.
• Compliance savvy including FTC disclosures.

Responsibilities

• Build seeding programs with defined post-rate and ROI targets.
• Grow affiliate revenue across TikTok Shop, Shopify Collabs, YouTube Shopping, and partners.
• Create hooks, briefs and scripts for founder content.
• Negotiate usage rights, whitelisting, and exclusive partnerships when justified.
• Track GMV, CPA vs target, ROAS, and weekly scorecards.
• Collaborate with Paid, Content, CS and Ops to scale seeding.
• Lead weekly scorecard and test plans, presenting insights and actions.

Skills

Influencer marketing

Content scripting

Analytical mindset

Negotiation skills

Social commerce

Tools

Shopify

TikTok Shop

GA4

Looker

Data Studio

Triple Whale

Northbeam

Notion

Job description

Location: NYC hybrid (3-4 days in studio) or US-remote (ET overlap)

Position type: Full-time

About Peta Jane Beauty

Peta Jane Beauty delivers award-winning self-tanners and skincare essentials that create a natural-looking, confident glow— at home, year-round. Founded by pro dancer and TV personality Peta Murgatroyd, PJB pairs elevated creative with proven performance across DTC, Amazon, and social commerce.

The Role

Scale our influencer + affiliate revenue engine across TikTok Shop, Shopify Collabs, Meta/YouTube Shopping, and partner networks. You’ll build a high-velocity creator pipeline, negotiate smart deals (usage/whitelisting), script content that converts, and prove impact with airtight attribution. This is a hands-on operator role inside a performance-driven brand.

What you’ll do

Pipeline & Seeding at Scale

Run seeding programs with clear post-rate and content-yield targets; optimize lists by niche, creative style, and historical ROI.

Affiliate Program Growth

Launch/own commission ladders and promo mechanics across Meta Partnerships, TikTok Shop, Shopify Collabs, YouTube Shopping, Amazon Influencer

Maintain clean tracking (UTMs, codes, storefronts), reconcile payouts, and report weekly attributable GMV.

Creative Direction & Scripting

Write hooks, briefs, and talking points for creators and help script founder content.

Negotiate usage rights, whitelisting/Spark Ads, and exclusivity when justified by performance.

Measurement & Optimization

Track GMV, CPA vs target, ROAS, post-rate from gifting, content pieces/week, time-to-first-post, renewal rate, halo to DTC/Amazon.

Identify underperformers quickly; deploy turnarounds (new briefs, new offers, different hooks, alternative creators).

Cross-Functional Ops

Partner with Paid (to whitelist best creators, boost winners), Content (asset library & edits), CS (creator support), and Ops (inventory for seeding).

Run a weekly scorecard and test plan; present insights and next actions.

Qualifications

3+ years in influencer/affiliate roles with owned revenue targets.

Proven wins on TikTok/IG/YouTube and social commerce (TikTok Shop, Amazon Influencer, Shopify Collabs).

Contracting & negotiation chops (usage, whitelisting/partnerships, term, exclusivity).

Strong writing for scripts/briefs; taste for premium beauty aesthetics.

Analytical rigor; you live in dashboards and move fast on signals.

Compliance savvy (FTC disclosures, platform policies).

Tools you know (or ramp fast on)

Shopify, TikTok Shop, Influencer tools such as Euka/Aspire, GA4, Shopify Analytics, Triple Whale/Northbeam, Notion, Looker/Data Studio.

KPIs you’ll own

Attributable GMV by channel (TikTok Shop/Amazon/Collabs) and CPA vs target

Creator output: posts/week, content pieces/week, % content approved for ads

Seeding metrics: outreach volume, post-rate from gifting, time-to-first-post, renewal rate

Deal quality: % with usage/whitelisting rights, cost per video/post, content library growth

Halo impact: incremental lift to DTC/Amazon (as measured in weekly scorecard)

Competitive base + performance bonus tied to attributable GMV/CPA and renewal rate; product stipend.