Influencer Marketing Lead — Creator Partnerships

Rothy's; San Francisco (CA); Hybrid; USD 120,000 - 145,860; Full time

Benefits offered by this job

Generous paid time off

401k matching

Health plans for you and family

Mental health benefits

Wellness reimbursement

Dog friendly offices

Employee discount

Job summary

Rothy’s is seeking an Influencer Marketing Manager to own the strategy for the brand’s influencer program. You will lead creators and content across TikTok, Instagram, Substack, YouTube, and beyond, reporting to the VP of Brand & Communications.

This role requires a social‑native marketer with strong cross‑functional influence and a track record of timely, on‑brand executions. You’ll build direct relationships, manage budgets, and translate campaign priorities into briefs, with a focus on

Qualifications

• 4–6 years of influencer, social, or creator marketing experience, ideally in fashion/beauty/lifestyle with strong social presence.
• Proven creator relationships that drive reach, engagement, and commercial impact.
• Deep fluency across TikTok, Instagram, Substack, YouTube and related platforms.

Responsibilities

• Grow and protect talent roster; expand creators who become long‑term brand advocates.
• Own full‑funnel channel mix across TikTok, Instagram, Substack, YouTube and more.
• Build social‑first launch strategies aligned with campaigns and product priorities.
• Manage agency and creator partners; ensure timely, on‑brand deliveries.
• Track budget and performance to optimize reach and conversion.

Skills

Influencer marketing

Social/creator marketing

Platform fluency

Cross-functional collaboration

Data-driven optimization

Tools

ShopMy

LTK

TikTok Creator Marketplace

Job description

Rothy’s is seeking an Influencer Marketing Manager to own the strategy for the brand’s influencer program. You will lead creators and content across TikTok, Instagram, Substack, YouTube, and beyond, reporting to the VP of Brand & Communications.

This role requires a social‑native marketer with strong cross‑functional influence and a track record of timely, on‑brand executions. You’ll build direct relationships, manage budgets, and translate campaign priorities into briefs, with a focus on