Influencer Marketing Lead - B2B SaaS (Remote)

SPS Commerce Inc

Minneapolis (MN)

Hybrid

USD 72,000 - 98,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

401(k)

Stock purchase plan

Paid time off

Job summary

SPS Commerce Inc. is seeking an Influencer Marketing Manager to build and own the influencer, creator, and UGC program within Brand Marketing.

You will identify industry voices, negotiate partnerships, and align campaigns with our retail, brand, and logistics community. This role blends creative storytelling with data-driven insights, leveraging AI-powered discovery tools and analytics to measure reach, engagement, and brand impact, while collaborating across Marketing, Communications, and

Qualifications

2–5 years of influencer or partner marketing in B2B tech or SaaS.
Experience recruiting and managing influencers and creators.
Understanding FTC disclosure requirements.
Experience with user-generated content (UGC) sourcing/evaluation.
Strong writing and storytelling for briefs and creative direction.
Experience using AI-powered influencer discovery or performance tools.
Proficiency with analytics and social platforms for actionable insights.
Budget management and vendor/agency relationships.
Figma or Canva familiarity for social assets.

Responsibilities

Define influencer marketing strategy and target creator profiles aligned with brand/social objectives.
Identify and onboard industry experts and content creators for partnerships.
Plan and manage end-to-end influencer campaigns with briefs and concepts.
Develop SPS's UGC strategy alongside influencer activities.
Contribute to stance on emerging formats in partnership with Brand Marketing.
Manage influencer agreements, deliverables, payments, and FTC compliance.
Oversee budget and relationships with agencies/platforms.
Track program performance with reach, engagement, sentiment, and brand impact.
Collaborate with Social Media, External Communications, Product Marketing, and Talent Marketing.