Influencer Marketing Lead — B2B SaaS (Hybrid/Remote)

SPS Commerce, Inc.; Minneapolis (MN); Hybrid; USD 72,000 - 98,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Stock purchase plan

Paid time off

Job summary

SPS Commerce is seeking an Influencer Marketing Manager to build and lead our influencer, creator, and UGC programs from the ground up. You will partner with Brand Marketing to extend our reach among retailers and partners, identifying relationships with industry voices and content creators.

You'll manage end-to-end campaigns, ensure brand voice alignment, and measure impact using data-driven insights. This hybrid role is based in Minneapolis with remote options.

Qualifications

• 2-5 years of influencer marketing, social media or partnership marketing in a B2B tech or SaaS environment.
• Experience identifying, recruiting, and managing relationships with influencers and creators.
• Knowledge of FTC disclosure requirements for influencer content.
• Experience sourcing or producing user-generated content (UGC).
• Strong writing, editing, and storytelling for briefs and directions.
• Experience using AI-powered tools for discovery, content development, or analysis.
• Proficiency with social media and influencer analytics tools and translating data to insights.
• Experience managing budgets and vendor/agency relationships.
• Experience with Figma or Canva for social assets.

Responsibilities

• Build and own SPS's influencer marketing strategy with target creator profiles and goals.
• Identify and cultivate relationships with industry experts and creators.
• Plan and manage campaigns end-to-end, briefing creators and ensuring brand alignment.
• Develop SPS's UGC strategy with founder/micro-influencer content and paid placements.
• Define stance on higher-risk formats in collaboration with Brand Marketing leadership.
• Manage influencer agreements, tracking, and payments with FTC compliance.
• Oversee budgets and relationships with agencies/platforms for ROI.
• Track program performance with reach, engagement, sentiment, and brand impact.
• Collaborate with Social Media, External Communications, Product Marketing, and Talent Marketing.

Skills

Influencer marketing

Social media marketing

Partnership marketing

B2B technology

FTC disclosure

Budget management

Vendor relationships

AI tools

Content development

Graphic design tools

Tools

Figma

Canva

Analytics tools

Job description

SPS Commerce is seeking an Influencer Marketing Manager to build and lead our influencer, creator, and UGC programs from the ground up. You will partner with Brand Marketing to extend our reach among retailers and partners, identifying relationships with industry voices and content creators.

You'll manage end-to-end campaigns, ensure brand voice alignment, and measure impact using data-driven insights. This hybrid role is based in Minneapolis with remote options.