Global Influencer Marketing Amplification Lead

ServiceNow; New York, Northern (NY, KY); Hybrid; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) with company match

ESPP

Job summary

ServiceNow is seeking a seasoned influencer marketing leader to own and scale the global influencer program across enterprise buyers. You will build enduring creator relationships, drive cross-functional activations, and align with product launches.

This role requires deep platform fluency, leadership, and an AI-forward mindset to unlock measurable business outcomes across regional markets. The role emphasizes expanding reach, authenticity, and collaboration with talent brands, universities, and

Qualifications

• 7+ years in influencer marketing and creator partnerships.
• Deep fluency across platforms (LinkedIn, TikTok, Instagram, YouTube, Meta, Substack, Reddit, X).
• Proven leadership in matrixed organizations.
• Comfort with AI as a force multiplier.

Responsibilities

• Build and steward the Center of Excellence for influencer programs.
• Own global influencer strategy and local execution.
• Define best-in-class influencer playbooks and partnerships.
• Drive paid amplification and measure ROI across platforms.

Skills

Influencer marketing

Creator partnerships

Budget management

Paid media strategy

Analytics & measurement

Relationship building

AI awareness

Job description

ServiceNow is seeking a seasoned influencer marketing leader to own and scale the global influencer program across enterprise buyers. You will build enduring creator relationships, drive cross-functional activations, and align with product launches.

This role requires deep platform fluency, leadership, and an AI-forward mindset to unlock measurable business outcomes across regional markets. The role emphasizes expanding reach, authenticity, and collaboration with talent brands, universities, and