Influencer Marketing Coordinator

tarte cosmetics; New York (NY); On-site; USD 65,500 - 66,350; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K plan

Paid vacation

Summer Fridays

Birthdays off

Volunteer time

Employee discount

Job summary

tarte cosmetics is seeking an Influencer Marketing Coordinator to build and maintain strong relationships with creators and to grow our global influencer program. This role will work cross-functionally with PR, events, brand marketing & creative teams.

The ideal candidate is highly organized, creative, and passionate about influencer marketing. The candidate should have at least 2 years of experience in influencer marketing or PR, a Bachelor’s degree, and strong communication skills.

Qualifications

• 2+ years of experience in Influencer Marketing or PR, preferably in beauty.
• Bachelor’s degree required.
• Exceptional written and verbal communication skills.
• Strong attention to detail, excellent organizational skills and ability to multi-task.
• Proficiency in Excel & PowerPoint.
• Knowledge of influencers in beauty world & other realms.
• Creative, detailed-oriented, effective communication skills.
• Domestic and international travel may be required for this position.
• Proficient use in AI platforms and AI tools (Claude, Gemini, etc).

Responsibilities

• Identify, recruit & maintain influencer relationships & continue to grow global influencer program
• Provide ongoing communication surrounding influencer relations & day-to-day activity
• Build & maintain all internal influencer & media databases
• Grow influencer relationships with a focus on TikTok, Instagram, LTK
• Help creatively brainstorm for mailings, events, trips
• Assist in the planning and executing influencer mailers
• Manage all product send outs for influencers
• Track all social & media coverage
• Target up-and-coming influencers and build authentic relationships to garner consistent content and product support
• Monitor industry & influencer news
• Place all product orders & ensure PR closet is fully stocked

Skills

Influencer outreach

Communication skills

Organization

Travel readiness

AI tools

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Job description

Influencer Marketing Coordinator

tarte cosmetics is seeking a coordinator who will be responsible for building and maintaining strong influencer relationships to support the growth of our global influencer program. This role will work cross-functionally with PR, events, brand marketing & creative teams. The ideal candidate is highly organized, creative, and passionate about influencer marketing.

Responsibilities

• Identify, recruit & maintain influencer relationships & continue to grow global influencer program
• Provide ongoing communication surrounding influencer relations & day-to-day activity
• Build & maintain all internal influencer & media databases
• Grow influencer relationships with a focus on TikTok, Instagram, LTK
• Help creatively brainstorm for mailings, events, trips
• Assist in the planning and executing influencer mailers
• Manage all product send outs for influencers
• Track all social & media coverage
• Target up-and-coming influencers and build authentic relationships to garner consistent content and product support
• Monitor industry & influencer news
• Place all product orders & ensure PR closet is fully stocked

Requirements

• Minimum 2 years' experience in Influencer Marketing or PR, preferably within the beauty industry
• Bachelor's Degree required
• Exceptional written and verbal communication skills
• Strong attention to detail, excellent organizational skills and ability to multi-task.
• Proficiency in Excel & PowerPoint
• Knowledge of influencers in beauty world & other realms
• Creative, detailed-oriented, effective communication skills
• Domestic and International travel may be required for this specific position.
• Proficient use in AI platforms and AI tools (Claude, Gemini, etc)

Our Perks

• Salary range: $66,350-65,500 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401K plan & access to health & wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
• Makeup gratis, employee discount on tarte.com, team give back initiatives
• Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.