Influencer Growth & Partnerships Manager

SUNNY DISTRIBUTOR INC.; Diamond Bar (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Sunny Health & Fitness seeks an Influencer Manager to lead and scale its influencer program in California. You will manage relationships with influencer partners, optimize performance, and drive revenue growth through strategic collaboration with marketing and e-commerce teams.

The role requires hands-on analysis, negotiation, and ongoing program optimization to align with brand strategy and calendar initiatives. A strong track record with influencers is essential.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience working with Influencer partners and publishers.
• Strong understanding of Influencer metrics and how they incorporate into business objectives.
• Superb communication skills, both written and verbal, with a highly collaborative work style.
• Self-starter with an exceptional ability to follow through.
• Strong analytical and organizational skills.

Responsibilities

• Identify Influencers, evaluate and approve Influencer applications, and integrate new partners.
• Monitor Influencer activity, analyze performance, identify areas of improvement, and recommend ways to increase Influencer-generated revenues.
• Scale the Influencer program by growing existing relationships and proactively recruiting new publishers and partnership opportunities via outreach.
• Identify and implement opportunities to enhance Influencer programs, new growth opportunities, and optimize ROI.
• Create and continually assess commission structure for Influencers, using internal data, market insights, and competitor research.
• Evaluate and create proposals for new products to add to the Influencer program.
• Reconciliation/attribution of Influencer referrals; ensure Influencers are paid on time and accurately.
• Track performance, report on leads generated, and performance of the programs
• Establish benchmarks and deliver monthly Influencer KPI reports.
• Collaborate with marketing and e-commerce team and ensure Influencer marketing calendar and strategy is aligned with the wider brand and communication strategy.
• Other duties as needed.

Skills

Influencer program mgmt

Communication

Analytics

Collaboration

Education

Bachelor’s in marketing or related field

Job description

Sunny Health & Fitness seeks an Influencer Manager to lead and scale its influencer program in California. You will manage relationships with influencer partners, optimize performance, and drive revenue growth through strategic collaboration with marketing and e-commerce teams.

The role requires hands-on analysis, negotiation, and ongoing program optimization to align with brand strategy and calendar initiatives. A strong track record with influencers is essential.