Influencer & Creator Marketing Associate Director

Prime Visibility (Wpromote); United States; On-site; USD 92,000 - 100,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Job summary

Prime Visibility (Wpromote) seeks an Associate Director, Influencer & Creator Marketing to lead and scale influencer programs across a portfolio of enterprise clients. You will drive strategy, execution, measurement, and executive storytelling while mentoring a team and ensuring client outcomes.

The role sits within Wpromote’s Creative organization, blending organic influence with paid amplification and creator‑commerce initiatives.

Qualifications

• 5-7 years of influencer and creator marketing experience
• At least 1 year of people-management experience
• Experience leading enterprise-level programs across multiple brands or regions

Responsibilities

• Provide strategic oversight and quality control across influencer accounts
• Coach and lead team members on account guidance and QA processes
• Directly manage a book of enterprise-level clients as a senior strategic partner
• Develop full-funnel influencer and creator strategies aligned with client objectives
• Guide creator discovery, outreach, negotiation, contracting, and content review
• Oversee onboarding of new accounts and major campaign workstreams
• Interface with clients for complex needs and present recommendations
• Translate results into executive-ready stories using data insights
• Partner with cross-functional teams to integrate influencer marketing into broader plans
• Manage paid amplification and creator-content integration workflows
• Support financial health: scopes, budgets, forecasting, and staffing
• Evolve best practices, QA processes, and AI-enabled tools
• Maintain knowledge management: templates and process docs
• Lead trainings and contribute to thought leadership
• Identify and escalate critical issues to leadership
• Support new business pitches and expansion opportunities
• Participate in select client meetings and events

Skills

Influencer marketing

People management

Client relationship

Campaign operations

Measurement & analytics

Executive communication

Project management

Google Workspace

Education

Bachelor's degree

Tools

CreatorIQ

GRIN

Aspire

Asana

Google Sheets

Job description

Prime Visibility (Wpromote) seeks an Associate Director, Influencer & Creator Marketing to lead and scale influencer programs across a portfolio of enterprise clients. You will drive strategy, execution, measurement, and executive storytelling while mentoring a team and ensuring client outcomes.

The role sits within Wpromote’s Creative organization, blending organic influence with paid amplification and creator‑commerce initiatives.