Associate Director, Influencer & Creator Marketing (Fully Remote)

Wpromote; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Wpromote, a digital marketing agency, seeks a senior influencer strategy leader to oversee a portfolio of creator accounts and drive end-to-end campaigns. You will partner with enterprise clients, shape full-funnel influencer programs aligned to business goals, and guide cross-functional teams to deliver impact.

You will coach and mentor team members, manage performance, and foster a culture that values collaboration, inclusion, and strategic excellence.

Responsibilities

• Provide strategic oversight and quality control across a portfolio of influencer and creator accounts.
• Serve as senior strategic partner to enterprise clients, building trusted relationships.
• Lead the development of full-funnel influencer strategies rooted in business objectives.
• Coach and lead by example, supporting team members through guidance and campaign QAs.
• Manage direct reports, including performance conversations and development planning.
• Foster a collaborative and inclusive team culture.
• Oversee end-to-end campaign lifecycle, from discovery to reporting.
• Maintain knowledge-management infrastructure, including training materials and process docs.
• Ensure operational and financial health of assigned accounts and teams.
• Partner with Paid Social, Performance Creative, and other teams to integrate influencer marketing.
• Guide paid amplification and creator-content integration strategies.
• Contribute to account growth and new-business pitches.

Job description

• Provide strategic oversight and quality control across a portfolio of influencer and creator accounts.
• Serve as senior strategic partner to enterprise clients, building trusted relationships.
• Lead the development of full-funnel influencer strategies rooted in business objectives.
• Coach and lead by example, supporting team members through guidance and campaign QAs.
• Manage direct reports, including performance conversations and development planning.
• Foster a collaborative and inclusive team culture.

Operational Excellence:

• Oversee end-to-end campaign lifecycle, from discovery to reporting.
• Maintain knowledge-management infrastructure, including training materials and process docs.
• Ensure operational and financial health of assigned accounts and teams.

Cross-Functional Integration:

• Partner with Paid Social, Performance Creative, and other teams to integrate influencer marketing.
• Guide paid amplification and creator-content integration strategies.
• Contribute to account growth and new-business pitches.

Wpromote

Wpromote is a digital marketing agency recognized as a Best Place to Work by Ad Age and Glassdoor. They focus on integrated marketing strategies and are known for their fast-growing, inclusive culture that prioritizes work-life balance.